Dissertations (Masters)-BA-SOB

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Browsing Dissertations (Masters)-BA-SOB by Subject "Advertisement"

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    Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
    (Mzumbe University, 2013) Suleiman, Yahya Salum
    This study assessed the contribution of advertising on sales improvement with case study of Zanzibar Bottlers Limited. By using descriptive case study a representative sample of 70 respondents was obtained from the population of 435. The methods of data collection involved both primary and secondary sources. Primary data were collected by using questionnaire, interview guide, documentary sources, and observation. Whereas documentary review was used in secondary method. The Statistical Package for Social Sciences (SPSS) software, MS excel and simple calculations by calculator were used to analyze the data where simple frequencies and percentages were created. The findings revealed that advertising contribute much on sales improvement where by 88 percent of the respondents said informative advertising affect sales of ZBL, 80 percent said remaindering advertising affect sales improvement and 64 percent have replied that persuasive advertising affect sales improvement. The researcher therefore calls for the administration of ZBL to pay attention on advertising strategies for the sake of embracing market share, goodwill, profitability as well as sales of the company.
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    Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
    (Mzumbe University, 2019) Bee, Filomena Faustine
    Advertisement is an imperative in modern business world, the strategy to keep the company profitable and to make maximum customers; the advertisement plays an important role. It has been argued that for the fast moving consumer goods advertisement plays an important role; it helps to develop the brand and positive consumer buying behavior. The study adopted cross-sectional research design where the sample of 100 respondents was used to obtain the required information in the study. During data collection process, questionnaires and interviews were used to collect primary data while documentary review was used to collect secondary data. Data were analyzed by using Statistical Social Package for Social Science (SPSS) and presented by using pie charts, frequency tables and percentages. Findings of the study expose that media is leading the way on customer buying behavior as print advertising, outdoor advertising, broadcast advertising, celebrity advertising and converts advertising are used by Bonite Bottlers in Moshi Municipality but mostly print, outdoor, and broadcast advertising are used more than celebrity advertising and convert advertising in contribute to consumer buying behavior. Furthermore, the study found that advertising has great effect on creating high response market, increase sales volume by creating attraction, creating good will for the product and introduction of a new product. There are several corrective measures that have been recommended in this study to the potential of manufacturing industries, to the Government is encouraged to increases their follow up to the several matters concerning Bonite Bottlers this including visiting the working place of BBLs in relation to advertising towards consumer buying behavior on Bonite Bottlers products in Moshi – Kilimanjaro, to the Bonite Bottler Limited there should be more teamwork and enough manpower as those present are not enough to carry out such a big work in coordination to Bonite Bottler's activities in the entire country.