Explore Mzumbe University’s World-Class Research
Welcome to the Mzumbe University Institutional Repository (MU-IR). This platform collects, organizes, preserves, showcases, and archives Mzumbe University’s digitized special collections and research materials, providing open access to support learning, teaching, and world-class research.
Communities in MUIR
Select a community to browse its collections.
Recent Submissions
The impact of work life balance on employees job satisfaction in banking sector in Tanzania”. A case of TPB Bank Plc Dar es Salaam
(Mzumbe University, 2017) Chitenje, Lilian
The main objective of the study was to examine institutional marketing strategies used in the tourism industry in Tanzania by focusing on the Tanzania Tourist Board (TTB). The study was guided by the following objectives: to identify marketing strategies used by TTB to promote the local tourism industry; to assess the effectiveness of TTB‟s tourism marketing strategies; and to identify challenges faced by TTB in promoting the local tourism industry The study was conducted in Dar es Salaam at the Head Offices of TTB and used case study research design and used both, primary and secondary data collection methods. Primary data were collected with the use of questionnaires and interview guides, as well as personal observation. Secondary data collection involved the perusal of various documents. The study identified the main challenges facing TTB in implementing institutional marketing strategies to be; shortage of financial resources which limits the size of the marketing budget used by TTB, lack of expertise on the latest tourism marketing strategies among TTB marketing staff, poor choice of marketing strategies and lack of competence among staff members. The study concludes that the most effective institutional marketing strategies used by TTB in promoting the tourism industry in Tanzania are using Television advertisements, placing advertisements in tourism and travel magazines, putting display advertisements in strategic areas such as airports, website promotion, hosting international events especially those involving high profile political and business leaders. To overcome marketing challenges it faces in promoting the tourism industry in Tanzania, TTB takes various measures such as; involving various stakeholders in the tourism sector, improving institutional marketing strategies, increasing the size of the marketing budget, using of online marketing strategies providing marketing training to staff members.
Total quality management and performance of International Non-Governmental Organizations in Dar es Salaam, Tanzania.
(Mzumbe University, 2020) Bavon, Christopher
The objective of this study was to examine how the implementation of Total Quality Management principles can contribute to improving the performance of International NonGovernmental Organizations in Dar es Salaam. The targeted population for this research comprised of International Non-Governmental Organizations with headquarter in Dar es Salaam. A semi-structured questionnaire was used to collect data from all 60 International Non-Government Organizations in Dar es Salaam. The study revealed that International Non-Government Organizations in Dar es Salaam are effectively implementing all eight principles of Total Quality Management. These principles include employees’ involvement, continuous improvement, focus on customers, systems and processes, strategic and systematic leadership, decision making based on facts, communication and integrated system. Also, the study confirmed that effective Total Quality Management positively predicts performance improvement of International NonGovernment Organizations in Dar es Salaam. Lastly, the study revealed barriers to Total Quality Management implementation. These barriers include those related to ineffective Management and systems which lead to the absence of ineffective performance measures and appropriate systems and processes in place. There are also barriers related to people which includes inappropriate organizational culture, resistance to change, and poorly trained workers. Lack of resource which limits investment inappropriate structures and technology is also another barrier to effective implementation of Total Quality Management. The study concludes that the Implementation of Total Quality Management contributes to improved organizational performance. It was also noted that a Strategic and systematic leadership approaches is a catalysing principle to other principles. For other Total Quality Management principles to be implemented, the organization require effective strategic and systematic leadership. The study recommends that organizations should design a management framework that embraces principles of Total Quality Management in order to improve performance. Management should address barriers hindering the implementation of Total Quality Management. This require reliable strategic leadership in place.
Factors hindering the use of electronic fiscal device during receipts issuance among SMEs in Ilala municipality
(Mzumbe University, 2019) Cornelius, Emmanuel
The objective of this study was to assess the factors hindering the use of Electronic Fiscal Devices during receipts issuance among SMEs in Ilala Municipality. To attain to this objective, the study had five specific objectives which are to determine the ability of the Small and Medium Enterprises’ employees to use Electronic Fiscal Devices in Ilala Municipality, to assess the capacity and duration of the Electronic Fiscal Devices to keep charge among SMEs users in Ilala Municipality, to determine whether the SMEs intentionally decide not to use EFDs for the reason of hiding sales records, to assess the extent to which the Tanzania Revenue Authority System of internet connection affect the usability of EFDs among SMEs in Ilala Municipality and to determine the extent to which EFDs defect condition hinder the SMEs’ employees to issue sales receipts among customers in Ilala Municipality. The study employed the cross-sectional research design, and the purposive sampling technique was used to get respondents, whereby a total of 110 respondents were selected. To obtain data, the study used three approaches namely questionnaire, interviews and documents reviews where qualitative data were collected. The content analysis and basic descriptive analysis was used. The findings show that the very factors that hinder the use of EFD to issue receipts among SEMEs are inability to use EFD due to low education, language barrier, and lack of frequent EFD use training. The other causes are the intention of making huge profit and not registering with the VAT. Moreover, the network problem, slow speed, the TRA system problem and the disconnection of network due to EFD defection are the causes for non- use of EFD among SMEs in Ilala municipality. In addition, the findings also show that the defect condition of EFD which most common are failure to get network, screen become dark and cracked are the factors hindering EFD use to issue receipts. It is recommended that tax education be organized to taxpayers, more training on how to use EFDs, strengthening the TRA network system and infrastructure, improve the EFD battery quality and model this will make the battery remain charged all the time, and that the EFD reparation services should be availed at low cost
An assessment of the implications of exchange rates fluctuation on the performance of SME’S in Tanzania: The case of electronic devices traders at Kariakoo, Dar es Salaam
(Mzumbe University, 2020) Cyprian, Angela
The growth of Small and Medium Enterprises (SMEs) worldwide always depends on favourable business environment. Nevertheless, SMEs in Tanzania are threatened by a number of limitations that hinder their performance. One of the constraints is exchange rate fluctuation. This study had a main objective which was to assess the implications of exchange rate fluctuation on the performance of SME’s. In order to achieve the study objectives, assessment of the effects of foreign exchange rates fluctuations in the performance of SMEs as well as the effects of inflation rates fluctuations in the performances of SMEs was conducted. The study also assessed the mitigation strategies on inflation and exchange rate fluctuation. Descriptive research design was adopted in this study. The reason behind the selection of the design was its purpose and the nature of the variables at hand, which needed qualitative and quantitative analysis methods and the interpretation of views and perceptions. Findings from the study indicated the negative effect of exchange rate to business performance. Exchange rate was seen to impact many areas such as the importation of goods and the payment of trade creditors. The study concludes that, Unstable exchange rate has negative implication to the performance of SMEs in Tanzania. Depression of the value of currency which mainly occur in Tanzania and many developing country cause the decrease in purchasing power in importing product and also result in rise of product price in internal market. The study recommends to policy makers to make consideration on exchange rate dynamics when making monetary policy and fiscal policy.
Assessment of the factors affecting exports volume in Tanzania
(Mzumbe University, 2019) Daffa, Suleiman M.
The general objective of this study was assessing the factors affecting the export volume in Tanzania. The study examined the contributions of insurance and financial services on export volume in Tanzania, contributions of official exchange rate on export volume in Tanzania and contributions of logistic performance index on export volume in Tanzania. The study adopted descriptive cross sectional design and targeted population was 195 countries in the world. Tanzania was selected as a sample of analyzing the study problem. The primary data and secondary data were collected and analyzed using descriptive statistics, correlation analysis and regression analysis. The study found that the positive significant contribution of insurance and financial services on volume of exports of goods and services. The study revealed that there is positive significant contribution of official exchange rate on volume of exports of goods and services. The study observed that the positive significant contribution of logistic performance index on volume of exports of goods and services. The study concluded that efforts to promote access to insurance and financial services for exporters in Tanzania has to be highly motivated in order to promote more exports of goods and services. The study recommends that since logistic performance index, official exchange rate and insurance and financial services are significant predictors of volume of exports of goods and services in Tanzania, it is important for stakeholders on international trade find a better way to improve logistic performance index, official exchange rate and insurance and financial services in order to promote more exports of goods and services.