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Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
(Mzumbe University, 2018) Uhagile, Glory T
The literature argues that there is greater health and environmental consciousness in the present day society, yet there still exist a huge green purchasing gap. This study, therefore, aimed at examining the consumer perspectives towards buying green food products and had specifically targeted to identify consumer self-perceptions in buying green food products, analyzing the consumer price perceptions in buying green food products, and analyzing consumer environment perceptions in buying green food products. After thorough literature review, the researcher proposed significant relationships between each perspective and the buying intention. This survey study was deductive in nature where theories of planned behavior and consumer perspectives were tested. Quantitative data were collected in a cross-sectional manner, using a well-structured questionnaire given to a sample of 399 respondents. Statistical Package for Social Science (SPSS) version 22 and AMOS version 23 was employed in the analysis of data. Study findings reveal that consumers‟ actual buying decision is highly influenced by their health benefit perceptions of green food products. Perceptions of food quality and its safety were also found to be good predictors of consumers‟ actual buying decision that affect it positively contrary to price which influenced the same negatively. On the other hand, environmental perceptions showed no significant relationship to buyers‟ actual buying decision. The findings are consistent with most previous studies in the sense that all self-perceptions and price proved to significantly affect buyers buying decision, while environment perceptions surprisingly revealed an uncertain relationship to actual buying decision. These findings can help marketers of green food products to increase and diversify their markets through making right promotions. This can be by focusing on the most important factors proved to have more influence on buyers‟ actual decision to buy, for example; focusing promotions on health benefits than environmental ones. Successful green campaigns can be done by strategizing the focus on most influential factors for green food consumption.
Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
(Mzumbe University, 2013) Suleiman, Yahya Salum
This study assessed the contribution of advertising on sales improvement with case study of Zanzibar Bottlers Limited. By using descriptive case study a representative sample of 70 respondents was obtained from the population of 435. The methods of data collection involved both primary and secondary sources. Primary data were collected by using questionnaire, interview guide, documentary sources, and observation. Whereas documentary review was used in secondary method. The Statistical Package for Social Sciences (SPSS) software, MS excel and simple calculations by calculator were used to analyze the data where simple frequencies and percentages were created. The findings revealed that advertising contribute much on sales improvement where by 88 percent of the respondents said informative advertising affect sales of ZBL, 80 percent said remaindering advertising affect sales improvement and 64 percent have replied that persuasive advertising affect sales improvement. The researcher therefore calls for the administration of ZBL to pay attention on advertising strategies for the sake of embracing market share, goodwill, profitability as well as sales of the company.
Contribution of hunting tourism on socio-economic development for local communities: A case of Ugalla ecosystem
(Mzumbe University, 2013) Njau, Orest Thomas
The study was tailored to assess contribution of hunting tourism on socio-economic development for local communities living in Ugalla Ecosystem particularly in Sikonge, Urambo and Kaliua districts in Tabora and Katavi regions. Specifically the study aimed at; assessing socio-economic status of local communities living in this ecosystem, determining potentials and challenges of hunting tourism in the ecosystem and assessing corporate social responsibilities availed to the local communities in the area by different actors in this industry. The area is estimated to have a population size of five hundred (500,000) people living in the ecosystem. A sample size of one hundred (100) respondents calculated based on Nassiuma`s formula was taken for the study. The sample comprised of various respondents stratified to villagers, poachers, staff working with the industry in this ecosystem, district natural resources officers as well as the key management officials from related organizations managing the industry in the ecosystem. Data were collected using structured questionnaires, conducting in-depth interviews, field observations and exploring related documents before being analyzed using Microsoft Excel and Statistical Package for Social Sciences (SPSS) programs. The results were produced in form of tables, charts, mean/averages, frequencies, photographs, figures and graphs. The findings show that majority of people living in this ecosystem are poor. Despite the potentialities of the industry, yet the challenges facing the same downplay its achievements in realizing an optimal socio-economic transformation for the life of these people. Most corporate social initiatives have been unreliable and mainly directed to district and community level. The study recommends relevant institutional reforms to be undertaken towards relieving the poor condition of the people, control poaching and thus achieving a sustainable tourist hunting business in Ugalla Ecosystem.
The contribution of information and communication technologies (ICTs) in the growth of small and medium enterprises (SMEs) in Tanzania: A case of Urban district–Zanzibar
(Mzumbe University, 2014) Merali, Mohamed Mohamed
It is undeniable that Information and Communication Technologies (ICTs) can play a greater role in the growth of Small and Medium Enterprises (SMEs) as revealed by many scholars in the Entrepreneurship field. Yet, more studies are to be done in order to uncover deep relationship between these two variables. This study seeks to find out the contribution that ICTs have to the growth of SMEs in Tanzania with a special case of the Urban district of Zanzibar. The study was basically attempting to answers three questions. The first question based on finding out the most suitable and available ICT devices and applications to most Tanzanian SMEs. The second question was about exploring the relationship and level of contribution ICTs provide to the business growth. The last question aimed at finding out various obstructions to the ICT usage by the SMEs. The study was targeted to the Micro, Small and Medium enterprises in the respective district that are in use of one or more types of ICT devices and applications. Of which 75% of the respondents participated in the study with fair representation plus four Key Informants (KI) from Zanzibar Chamber of Commerce, Zanzibar Labor Commission, Zanzibar Youth Vision Center and the Ministry of Trade, Zanzibar, one member from in each institution. Study findings have shown that mobile phone, computer and the CCTV camera are the most available devices, while internet, websites, Microsoft office applications and statistical applications are the most available applications in the study area. The existing relationship between ICTs usage and the SMEs’ growth found to be very high to the extent that majority of respondents agreed on the greater contribution of ICTs to the growth of their businesses. However, there are some barriers hindering the effective use of ICTs as a growth tool to many enterprises. Among the most mentioned barriers are financial constraints, lack of awareness of the most modern devices and application, lack of knowledge on how to use some of the ICT technologies, ICTs operational costs and poor network services from service providers. viii These findings are very alarming to activists specialized in the SMEs development since the SMEs in the study area found to be lagged behind in the use of modern technologies and therefore, both public and private support is required to take corrective measures in order to help SMEs acquire maximum benefits from integrating ICTs in their businesses.
Factors influencing clients’ satisfaction with HIV/AIDS care services in public and private health facilities in Mwanza Region
(Mzumbe University, 2015) Ringo, Moses
Patient satisfaction is a key criterion by which the quality of health care services is evaluated. Patient perceptions of quality are often influenced by their interaction with the health provider. However, patient satisfaction in health services seems to have been largely ignored by health care providers in developing countries. Thus, the main objective of this study was to assess clients’ perception towards HIV/AIDS services offered in selected facilities in Mwanza region. A cross sectional study was carried out in three out of seven districts found in Mwanza region namely Nyamagana, Misungwi, and Kwimba in Mwanza region which have at least one government and private hospital which provide HIV/AIDS care services where 374 clients were interviewed. Government hospitals that were included were Nyamagana, Misungwi and Ngudu hospitals in Nyamagana, Misungwi and Kwimba districts respectively. For private hospitals: Hindu, Bukumbi and Sumve Hospitals for Nyamagana, Misungwi and Kwimba respectively were included. The findings showed that in the public health facilities all respondents (100%) were overall satisfied while in the private facility, about 1.7% was not satisfied. Main reason for dissatisfaction was drug shortage. In general, the clients identified problems in both health facilities for different aspects of care, especially in the areas of tangibles, which focused on up-to-date equipment, visually appealing facilities, well dressed employees and facilities matching the services they provide, which got the worst rating.