Factors influencing the adoption of mobile financial services in the unbanked population: The case of Chamwino District
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Date
2014
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Publisher
Mzumbe University
Abstract
Mobile financial services (MFS) are a recent rapid development that is taking place in developing and emerging countries. The penetration of mobile financial services has been supported by rapid advances in wireless technologies and mobile penetration in many countries across the globe and a number of developing countries. Currently there are 150 operating mobile money deployment and over 110 planned to be deployed worldwide. Its development provides a great opportunity to deliver financial services to the unbaked who are more than 2.5 billion across the globe. Mobile financial adoption has been different from one country to another. Evidences show that countries like Kenya have experienced a faster mobile financial service adoption than other countries like Tanzania (Keeler, 2012; Horne and Nickerson, 2013). This study investigated the factors influencing the adoption of mobile financial services in the unbaked population. The study hypothesizes the following variables to have influence on the adoption of mobile financial service; Perceived usefulness (PU), Perceived ease of use (PEU), Perceived cost (PC), Perceived trust (PT), Perceived risk (PR) and Social influence. The construct validity of the measurement items was established by using confirmatory factor analysis and the reliability was established by using Cronbach’s Alpha coefficient. The hypothesis was tested by using multiple regression analysis and the independent sample t-test was used to investigate if there is a difference in the adoption between male and female. The sample size used 206 respondents who were selected from the study area. The study revealed that perceived usefulness, perceived cost and social influence were found to have a significant influence on the adoption of mobile financial services. Perceived ease of use, perceived cost and perceived trust were found to have an insignificant influence on the adoption of mobile financial services. It was also revealed that there is no significant difference in the adoption of mobile financial services between male and female.
Description
A dissertation submitted in partial fulfillment of the requirements for award of the Master Degree in Science of Accounting and Finance of Mzumbe University
Keywords
Mobile Financial Service, Mobile Financial Adoption, Online Financial Transaction
Citation
APA