The role of corporate social responsibility in social development projects: A case of multinational telecommunication companies in Dar es Salaam

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dc.contributor.authorJustine, Fortunata
dc.date.accessioned2024-11-07T08:28:35Z
dc.date.available2024-11-07T08:28:35Z
dc.date.issued2013
dc.descriptionDissertation submitted in partial fulfillment of the requirements for award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
dc.description.abstractThe research aimed at assessing the role of CSR by focusing on, what coerce companies’ engage in CSR, main CSR targets and processes for implementation within communities. Specifically, the study objectives included studying the main drives that trigger multinational telecommunication companies to engage in CSR practices in Tanzania, assess the main strategies which companies use in implementing CSR in the communities and make analytical comparison on the strategies and targets that companies consider in implementing CSR. The study is a combination of diagnostic and descriptive research design on which quantitative and qualitative data were used. Data which were collected were both primary and secondary. Primary data were collected from a sample of 51 respondents who were randomly selected from the population. Data analysis was done using SPSS where descriptive analysis was done to present descriptive data interpreted into frequencies, percentage, mean and standard deviations. Findings for the study showed that main drivers towards CRS by telecom companies in Tanzania are to meet political expectation, building company image and reputation, competitive strategy, paying back to community, founding purpose, to meet expectation of the community as well as to comply with legal and political pressures. They do initiate projects, respond to disasters, promote local talents and support government efforts as their strategy of implementing CSR. Approach to CSR combines a strong sense of responsibility with modern business sense and a commitment to quality service for customers and a culture of continuous improvement; Conclusion: It is high time that these CSR projects are directed to key society problem such as shortage of water areas, dispensaries school facilities and infrastructures as well as get special audit on the usefulness of the fund allocated for such projects. The study recommends for more community based project that can solve critical problems in the society as well as extend the CSR projects to new areas that are of paramount importance to the society such as water supply and other infrastructures
dc.description.sponsorshipPrivate
dc.identifier.citationAPA
dc.identifier.urihttps://scholar.mzumbe.ac.tz/handle/123456789/1664
dc.language.isoen
dc.publisherMzumbe University
dc.subjectCorporate social responsibility
dc.subjectSocial development
dc.subjectMultinational companies
dc.subjectManagerial Theory
dc.subjectUtilitarian Theories
dc.subjectTECHNOLOGY::Information technology::Telecommunication
dc.titleThe role of corporate social responsibility in social development projects: A case of multinational telecommunication companies in Dar es Salaam
dc.typeThesis

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