Contribution of corporate social responsibility on financial performance a case of NMB PLC at MorogoroMunicipality
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mzumbe University
Abstract
Corporate Social Responsibility (CSR) is a rapidly developing, key business issue. It is a concept that has attracted worldwide attention. Due to the demands for enhanced transparency and corporate citizenship, CSR started to embrace social, ethical as well as environmental challenges. Today, companies are aware of the social and environmental impacts of international production. It is accepted that Companies should not be only profitable, but also good corporate citizens. This research work was carried out at NMB PLC with the aim of assessing the impact of corporate social responsibility on organization financial performance a case of NMB PLC at Morogoro Municipality. The methods used in data collection were observation, interview and questionnaire. Collected data were analyzed using Ms Excel and statistical package for social sciences (SPSS).data presentation was based on tables and figures shows frequencies and percentages. From the findings, result of analysis implies that there is no direct relationship between CSR and financial performance, respondents commented that most area which got CSR are contribute nothing to the bank performance but just receive CSR as aid and to make community enjoy. On the side of contribution of CSR on NMB PLC performance the analysis reveal that activities of CSR affect return of the Bank by reducing amount of profit instead of reinvest the profit and increase value of asset, on the challenge facing company on engaging in CSR the result implies that shareholders are not willing to offer CSR as wealth not maximized but minimized. Conclusion of the study shows that respondent comment on agent theory that shareholders are not willing to engage in CSR program as wealth are not maximized but minimized also larger number of respondents comment that CSR improve more reputations and company image and not the financial performance of the company.
Description
A Dissertation Submitted in Partial Fulfillment of the Requirements for Award of the Master Degree of Accounting and Finance of Mzumbe University
Keywords
Financial performance, Corporate social responsibility, Financial Institutions, Commercial Banks – Tanzania
Citation
APA