Challenges facing banking industry in the implementation of corporate social responsibility in Tanzania: The case of Exim Bank - Morogoro branch
| dc.contributor.author | Rishia, Betty | |
| dc.date.accessioned | 2024-11-21T07:46:59Z | |
| dc.date.available | 2024-11-21T07:46:59Z | |
| dc.date.issued | 2014 | |
| dc.description | A dissertation submitted to Mzumbe University as a partial fulfillment of the requirement for the award of the degree of Masters of Business Administration Corporate Management (MBA-CM) of Mzumbe University | |
| dc.description.abstract | The study was about assessing the challenges facing banking industry in the implementation of corporate social responsibility at Exim Bank Morogoro branch being the case of the study. The study population involved the Exim employees and the internal and external customers. The sampling techniques were used in the study involved purposive sampling and convenience sampling as sampling techniques used to generate the sample size. The sample involved 55 respondents which participated in the study. The study used a case study research design; moreover, data collection techniques involved was interviewing the respondents and questionnaires. The tool for data processing and analyzing was SPSS. The study revealed that Exim Bank enhanced its CSR policy which is in line with government policies in order to address community needs, to improve staff welfare through the provision of loans, to enhance staff morale through training, to provide bonuses and to build community acceptance, that influenced the practice of CSR as responded by respondents. However, through practicing CSR, Exim Bank was able to enhance its services such as product quality, customer care services and instituted ethical advertising and sound systems to guide investment decisions. Also, CSR contributed to the reduction of public relation costs, contributed to pension Fund ‘s profitability and financial performance as customers became satisfied and enrolled more to meet Exim Bank targets. In view of the findings the researcher recommends that Internally, Banking industry need to undertake CSR activities more professionally by making it an integral part of their business operations. This means that companies become proactive in building performance capacity, setting clear CSR goals and policy, set targets and evaluation of performance, apart from this but also Externally, it is important that companies like Exim Bank also become more transparent with their CSR initiatives and be ready to communicate to the public their policies, contributions and success clear and open vi communication, aimed at a wide range of stakeholders, not simply government officials is crucial to gaining recognition and benefits from CSR. So as to better respond to development policy, companies ‘CSR should be linked to the national and local development goals. But also, businesses need to go beyond their ad hoc philanthropic donations, the aim is for companies to contribute to overall development priorities and build the capacity for government to support broad‐based development. Banking Industry need to continue implementing CSR to the community; it serves by increasing the services in order to accommodate the needy who are drastically increasing. By doing so, what it gets from the community would be equally reciprocated. Banking Industry has to revise its methods used to practice CSR in order to compete well with other competitors for its profitability. Banking Industry has to work harder to satisfy its customers through enhancing the internal business processes while being guided by investment decisions put. | |
| dc.description.sponsorship | Private | |
| dc.identifier.citation | APA | |
| dc.identifier.uri | https://scholar.mzumbe.ac.tz/handle/123456789/1731 | |
| dc.language.iso | en | |
| dc.publisher | Mzumbe university | |
| dc.subject | Corporate social responsibility | |
| dc.subject | CSR policy | |
| dc.subject | Development policy | |
| dc.title | Challenges facing banking industry in the implementation of corporate social responsibility in Tanzania: The case of Exim Bank - Morogoro branch | |
| dc.type | Thesis |