Impact of employee motivation toward improving employee’s service delivery at Vodacom (T) limited

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dc.contributor.authorSangaya, Michael
dc.date.accessioned2024-08-28T05:26:57Z
dc.date.available2024-08-28T05:26:57Z
dc.date.issued2018
dc.descriptionA dissertation submitted to Mzumbe University as a partial fulfillment of the requirement for a ward Degree of Master of Science in Marketing Management (MSC-MKT) of Mzumbe University
dc.description.abstractThe purpose of this study was assessing the impact of employee motivation toward improving employee’s service delivery at Vodacom (t) limited. The study employed case study design with sample of 98 staff working with Vodacom was selected using simple random sampling and purposive sampling. The data were collected using interview and questionnaire and analysed using content analysis, descriptive statistics and regression analysis. The study revealed that employees salary, performance bonuses, loans with low interest rate, health insurance and end of year employees trip package have positive statistically significant relationship with staff always deliver services consistent with expectations of customers. The study found that employees salary, performance bonuses, loan with low interest rate and end of year employees trip package have positive statistically significant relationship with staff never receive complaints after serving customers while property loans (Car and land), low interest rate, health insurance and performance acknowledgement have positive statistically insignificant relationship with staff never receive complaints after serving customers. The study found that management work close with staff and trust them in their daily operations, management should create succession plan for motivating employees in senior position, increasing wage and bonus of employees, giving opportunity for staff to buy shares of the company so that they can be part and parcel of the organization, promote employees recognition and appreciation for their work done by rewarding them annually and promote employees recognition and appreciation for their work done by rewarding them annually as factors that need to be taken into account to improve employees motivation as stimulus for quality service delivery at Vodacom Tanzania Limited. The study recommends that Vodacom Tanzania has to improve the employee's salary, performance bonuses, loan with low interest rate and end of year employee’s trip package motivation in order to ensure that staffs always deliver services which are consistent with expectations of the customers and at the same time reduce amount of complaints received after serving customers
dc.description.sponsorshipPrivate
dc.identifier.citationAPA
dc.identifier.urihttps://scholar.mzumbe.ac.tz/handle/123456789/1113
dc.language.isoen
dc.publisherMzumbe University
dc.subjectEmployee's Motivation-Vodacom Ltd
dc.subjectQuality service delivery
dc.subjectLoans& low interest rate
dc.subjectPerformance Management-Vodacom ltd
dc.subjectEmployee's promotion-Vodacom ltd
dc.titleImpact of employee motivation toward improving employee’s service delivery at Vodacom (T) limited
dc.typeThesis
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