Dissertation Master's (DCC-BS)
Permanent URI for this collectionhttps://scholar.mzumbe.ac.tz/handle/123456789/499
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Item How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of coca – cola kwanza ltd(Mzumbe University, 2013) Kinigwa, G.M.This study explores different factors on how brand preference contributes to the growth of the firms in sales volume of the soft drinks industry in Tanzania. Coca – Cola kwanza Ltd was the case study area for this study with unit of analysis being Coca–Cola Kwanza Bottlers Limited (CCK) Brand managers, Distributors, Advertisers, and Consumers. As it is believed that, brand preference is a contributing factor of the growth of the firm’s sales volume; the study tried to find out the factors that influence a consumer to opt for one product rather than another product of similar value. The study then, seeks to understand this scenario by asking different questions; first was to understand the meaning, context and extent of the term brand, its parameters and implication to sales volume. Further; how effective brands get a customer to buy a specific product. Understanding possible causes of brand preference of Coca – Cola products through different techniques of data collection were applied ranging from primary to secondary data. For primary data; observation was applied mainly premises observation whereas; 100 outlets were put under scrutiny by comprehensive observation. It further included interview and questionnaires which included Distributors, Coca Cola Kwanza Brand managers, Advertisers and Consumers. Different documents were reviewed for this purpose cutting across from budget to spending. The study adopted a descriptive research design to identify how brand preference contribute to the firm’s sales volume and a sample size of 60, total composed by 15 Advertising agents of Coca Cola Kwanza Ltd, 15 Brand managers of the company, 15 Consumers of the Company’s products, 15 Distributors of the Company’s products, using a simple random sampling since the population for the purpose of this study was regarded as homogeneous. The study collected both primary and secondary data using semi-structured questionnaire and review of empirical and theoretical literatures respectively. These instruments were pilot tested for reliability checks.Item Staff turnover in health services in higher learning institutions in Tanzania(Mzumbe University, 2014) Nondoli, H.The high turnover of staff is unhealthy for the smooth running of institutions since it affects the growth, profitability and customer satisfaction whenever it occurs in the workplace. However, some employers see the process of staff leaving and being replaced as a natural and inevitable feature of the industry. This study focused on establishing the factors associated with staff turnover in Health Higher Learning Institutions in Tanzania. The study specifically focused on the main causes of and the ground realities of the problem of employee turnover on sustainable growth of the organization. This was a qualitative study which adopted descriptive survey research design. Data was collected through questionnaires and respondents were the 50 staff members from MUHAS the public institution and as well as 30 staff members from IMTU the private institution. The study revealed that, remuneration was the key factor in both institutions where the employees are leaving to secure new jobs with high salaries. Also, poor working environment was sighted as factor causing staff turnover due to lack of social support, multitasking without incentives. Work interrelationship was also found to be a contributing factor due to lack of communication among staff themselves but even worse with the management. More so, staff development policy when the institution has no policy to train their staff since majority will prefer to leave their current job and go to other institution where there is policy for developing staff. But also for any organization to continue growing need to provide training to various staff members but this has been found to be lacking particularly in private institution and hence pointed out as a push factor. In addition, lack of academic promotion prospects was also found to be a push factor in the departure puzzle of staff. The study therefore recommended that, the management should improve the working conditions for the employees and finalize the proposed unit structure. Finally, the need to establish a promotion system that would motivate staff other than monetary remunerations was also recommended.Item Factors determining growth of women small and medium enterprises in Ilala municipal council, Tanzania(Mzumbe University, 2013) Masija, H.EThis study was designed to assess the factors determining growth of women Small and Medium Enterprises in Tanzania. It also addressed the characteristics of women entrepreneurs in SMEs and their enterprises. A sample of 90 women entrepreneurs engaged in 5 sectors was taken for the study using purposive sampling technique, snow balling and convenient sampling technique. In the process of answering the basic questions, a questionnaire that include demographic profiles, characteristics of women entrepreneurs and their enterprises, factors that affect the performance of women entrepreneurs in SMEs and supports MSEs acquire from the Government was designed in closed ended and open-ended questions. Moreover, interviews were held with trade officers of Ilala Municipal and micro finances. After the data has been collected, it was analyzed using simple statistical techniques (tables and percentages). The results of the study indicate the personal characteristics of women entrepreneurs in SMEs and their enterprise affect their performance. It also shows that lack of own premises(land), financial access, stiff competition, inadequate access to training, access to technology and access to raw materials were the key economic factors that affect the performance of women entrepreneurs in SMEs. The study also found that conflicting gender roles, social acceptability and, network with outsiders were the major social factors that affect these entrepreneurs. Furthermore, the main legal/ administrative factors include access to policy makers, high amount of tax and interest, bureaucracies and red tapes, and over all legal and regulatory environments. The findings further indicate that, there exists linear and positive significant ranging from substantial to strong relationship was found between independent variables and dependent variable. Moreover, the selected independent variables may significantly explain the variations in the dependent variable. Based on findings, recommendations to government bodies, to women involved in SMEs and suggestions for other researchers are forwarded to help resolving the challenges facing women SMEs in Tanzania, specifically Ilala Municipal. The researcher really hopes that output from this study shall be of practical use to women opening SMEs in Ilala Municipal, Dar es Salaam, Tanzania.Item Factors influencing marketing of vegetables among small holder farmers: A study of tomato value chain in Ruvu Kibaha District(Mzumbe University, 2020) Fredrick, OliverThis study intended to look into factors influencing marketing of vegetables, looking into tomato value chain specifically to small holder farmers located at Ruvu Chini at Kibaha District council. The objectives were to investigating influences made by marketing information and transactional cost on the market of Tomatoes also challenges these farmers face and what is the role of government in vegetable farming. The research approach was both qualitative and quantitative. Data was collected through questionnaires and interview to a total of ninety three (93) respondents including smallholder farmer, agricultural officer and trade officers. Agricultural officers and trade officers were purposively selected while small holder farmers were conveniently selected. Data analysis was analyzed quantitatively through SPSS and qualitatively through discourse analysis. Ordinal regression was used to determine the relationship and influence of marketing information and transactional cost on ordinal outcome (vegetable marketing measured in scale of 1-3, where 1=Weak, 2=Moderate, 3= Strong) Findings revealed that, for every increase of transactional cost causes decrease in the marketing of tomatoes. Also access to market information positively influences vegetable marketing. The government main role is to enforce policies and creating good environment for farmers. However, farmers also declared that the government’s main role should be to protect smallholder farmers’ rights since the market of vegetables in Tanzania is a free market. Recommendations are that the government should enforce laws that empower small holder farmers of tomatoes like how it is done in other crops like cashew nuts and this can be done through strengthened collaboration with a public-private partnership with existing stakeholders.Item The impact of composition of board of directors on organizational performance: A case of Fanikiwa Microfinance Company Limited(Mzumbe University, 2013) Charles, VictoriaThis study contributes to the literature by investigating the association between the overall performances of a microfinance institution in relation to the board structure and governance of the organization. How MFIs are governed is likely to affect their efficiency, outreach to the poor, sustainability, and impact on poverty alleviation. The research aimed at examining the extent to which board members’ influence over firms’ strategic issues mediates the effects of board composition on the performance of a microfinance institution. The study was conducted in Dar er Salaam, Tanzania. The sample of the population was 26 respondents 6 of which were directors. The study used questionnaires, interviews and documentary review. In data analysis Statistical Package for Social Sciences (SPSS) was used to analyze research findings. The researcher established that there cannot be development without proper leadership in any organisation, thus achieving the same requires a well formed and performing board of directors to form policies and strategies that determine the future of the company as well as explaining the basis of which performance and implementation can be assessed. Members of the board ought to diligently perform the roles of which they were appointed and to the best of their ability in enhancing the performance of the organization. The study recommended that the governing body of the company is a very important organ and plays a major part in enhancing the growth of the company. The same has to be empowered and encouraged in making proper decisions in the event the company and its employees are not in line with the intended company’s policies and strategies. In implementing such, proper and clear plans for the board activities should be put in place well in advance to enable the members to also plan ahead in ensuring their participation in the organization. On the same note companies need to put in place a board that is satisfactory in terms of the qualifications of the members and experience in the related field.Item Factors leading imported furniture to be preferred over locally produced ones: A case of Ilala and Temeke municipal councils in Dar es salaam-Tanzania(Mzumbe University, 2013) Chanjarika, ClementThe study to assess Factors Leading Imported Furniture to be preferred over Locally Produced Ones was conducted at Ilala and Temeke Municipal Councils in Dar Es Salaam-Tanzania. The objectives were to; compare the prices of locally produced furniture to imported ones; identify the quality in terms of durability and varieties of the local furniture and that one of imported; examine promotion and advertisement on local furniture compared to that one of imported furniture; find out the cost of timber, manufacturing power, transportation and other factors of producing furniture locally compared to the cost of importing them; explore the reasons as to why people prefer imported furniture compared to locally produced ones. A sample of 150 respondents were used, in collecting data the study used questionnaires, interview guide and observation, secondary data were also used. The study found that the high price of local furniture make them to be less preferred compared to imported ones. The cause of that high price is the high cost of raw materials such as the price of buying timber is considerably higher despite of timber to be available in Tanzania. Moreover it found that high manufacturing cost which lead to high price of the local furniture is not only caused by high cost of raw materials but also poor power supply, poor technology, poor infrastructure and unfavorable tax and levy. It also found that the quality in terms of durability of the local furniture is high compared to imported furniture, but low preference of the local furniture is due to high price, less varieties, less promotion and advertisement, unpleasant appearance and long waiting time from ordering to deliverance of the local furniture. The study recommended that; Tanzania furniture manufacturers should not seek to compete at low price while the costs of production including the cost of timber, electric power, transportation are high, they should focus on means of reducing such kind of production costs. The controlling measures/way forward and recommendations on the high local production cost (high price), less varieties, less promotion and advertisement and others are evidently exposed on the study.Item Small women entrepreneurs in textile trade businesses in Dar es salaam,Tanzania(Mzumbe University, 2014) Chaula, ChaulaThe General Objective was to investigate the challenges facing Small Women Entrepreneurs in Textile Trade Businesses in Dar Es Salaam in accessing loans from micro-financial institutions (SACCOs) which do not demand collaterals. Specifically the study intended to examine, identify difficulties and challenges facing those Small Women Entrepreneurs in Textile Trade Businesses who are not members of SACCOS when trying to access the loans from the microfinance institutions in Dares Salaam city Tanzania. Finally the study determined the income generated by Small Women Entrepreneurs in Textile Trade Businesses in Dar es Salaam from the businesses they conducted using loans from microfinance institutions in Dares Salaam city Tanzania. Primary data was collected from a sample of 120 respondents using questionnaires and interviews, while secondary data was collected from various documents from microfinance institutions. After data analysis was done, it was found that, some of the respondents i.e., 37.5% were affected by loans processing time, and 55.83% were not members of SACCOs. Furthermore it was found out that, majority of the respondents have monthly income ranging between Tsh 200,000 and Tsh 300,000 finally it was found out that 58.33% of the respondents lacked essential business education. It was concluded that, most women are not trained and not members to microfinance institutions SACCOS hence the accessibility to loans and other business services became difficult. Also the policies governing the provision of the loans were not friendly. In view of the conclusion above it was recommended that; Microfinance institutions in Tanzania need to review their policies in order to enable women access loans and face the requirements of the market demands. Finally SACCOs should conduct training to members, develop the capacity of the management and other staff in order to face contemporary business challenges with respect to dynamics of the information and telecommunications technology and other technologies.Item Factors affecting customer satisfaction in banking industry in Tanzania: a case of national microfinance bank (NMB) Bagamoyo branch(Mzumbe University, 2014) Chawinga, ElizabethBanking industry especially in most developing countries and in Tanzania is one of the fastest growing businesses with a lot of opportunities to the society. It has opened opportunity for customers (guests) to enjoy choice among banking service providers. The purpose of this research study was to investigate factors affecting customer satisfaction in banking industry in Tanzania. A study conducted at National Microfinance Bank (NMB) Bagamoyo branch. The objectives which guide this study was to determine the level of customer satisfaction in banking industry, to determine factors affecting customer satisfaction in banking industry, to examine the challenges that management face in satisfying customers in banking industry. The study used both qualitative and quantitative approaches to investigate factors affecting customer satisfaction in banking service provider. The study carried out and covered 384 individual customers of NMB Bagamoyo branch and all 12 bank officers as according to the sample size. Data collected using the in-depth interview method, questionnaires, Focused Group Discussion method (FGD) and observation method. Tools used in data collection were structured questionnaires, checklist and FGD guiding questions. Statistical Package for Social Sciences (SPSS) and Ms. Excel was used to analayze data. It was revealed that customers are satisfied with the service provided by the NMB bank Bagamoyo branch. However, from the study it was further revealed that small numbers of customers are not satisfied. It was recommended that bank should also focus on this small number of customers as their satisfaction is also important for success of the bank.Item The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies(Mzumbe University, 2019) Chenga, YvoneThis study examined the role of social media on service promotion in Tanzania focusing on Vodacom and Tigo communication companies, Dar es Salaam Head Offices. Conduct of this research was motivated by claims among researchers that many companies not yet to incorporate social media into promotion strategies despite its potential benefits (Andersson, 2018) and hence, acquisition of knowledge and in-depth understanding in this research area was wanted in order to realize three objectives namely; to inform the popular social media used for service promotion, the reasons making utilization of social media useful for service promotion and the reasons making social media ease of use in service promotion. Taro Yamane formula was used to determine a sample of 66 employees (33 from each company) out of 80 populations. The field data was collected by the means of closed needed questionnaires and interview guide. The findings showed that among the social media which examined, Faceebook was very popular social media in service promotion between companies with mean value 5.0 and 4.9 at Vodacom and Tigo respectively. The study found that key reasons behind the usefulness of the utilization of social media in service promotion included their abilities to reduce company’s service promotion cost with mean value 4.6 and 3.7 at Vodacom and Tigo respectively. Also, it was found that the important reasons behind ease of use of social media in service promotion were due to accessibility of social media during service promotion process with mean value 4.7 and 4.5 at Vodacom and Tigo respectively. The conclusion drawn by the researcher is that social media have very important role in service promotion which should be understood among Tanzanian local companies. This is because when the popular social media is used for service promotion, it enhances interactions between service organizations and the multitudes of potential customers who are online. Also, they facilitate creation and sharing service information, photos and videos which are easily to circulate and cover the largest markets without geographical limitations.Item Institutional marketing strategies in the tourism industry in Tanzania: Case study of Tanzania Tourism Board (TTB).(Mzumbe University, 2013) Chengula, Elizabeth.The main objective of the study was to examine institutional marketing strategies used in the tourism industry in Tanzania by focusing on the Tanzania Tourist Board (TTB). The study was guided by the following objectives: to identify marketing strategies used by TTB to promote the local tourism industry; to assess the effectiveness of TTB‟s tourism marketing strategies; and to identify challenges faced by TTB in promoting the local tourism industry The study was conducted in Dar es Salaam at the Head Offices of TTB and used case study research design and used both, primary and secondary data collection methods. Primary data were collected with the use of questionnaires and interview guides, as well as personal observation. Secondary data collection involved the perusal of various documents. The study identified the main challenges facing TTB in implementing institutional marketing strategies to be; shortage of financial resources which limits the size of the marketing budget used by TTB, lack of expertise on the latest tourism marketing strategies among TTB marketing staff, poor choice of marketing strategies and lack of competence among staff members. The study concludes that the most effective institutional marketing strategies used by TTB in promoting the tourism industry in Tanzania are using Television advertisements, placing advertisements in tourism and travel magazines, putting display advertisements in strategic areas such as airports, website promotion, hosting international events especially those involving high profile political and business leaders. To overcome marketing challenges it faces in promoting the tourism industry in Tanzania, TTB takes various measures such as; involving various stakeholders in the tourism sector, improving institutional marketing strategies, increasing the size of the marketing budget, using of online marketing strategies providing marketing training to staff members