Dissertations (Masters)

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Browsing Dissertations (Masters) by Subject "Networking on market accessibility of SMEs."

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    Impact of networking through the use of ICT on the performance of small and medium enterprises in Tanzania: A survey of smes in Arusha city
    (Mzumbe university, 2014) Glory Jared Mtei
    SMEs are unable to achieve their goals by themselves, they need support and resources from external factors such as other firms, supporting institutions and relatives and friends. thus, studies have argued that the success of small firms depend on the supporting networks (Donckels and Lambrecht, 1995) Realizing this, the researcher decided to assess the impact of networking on the performance of SMEs in Tanzania as the case of Arusha city. Specifically, the study assessed the contribution of networking on productivity of SMEs, the role of networking on market accessibility of SMEs, and determined the contribution of networking on profitability of SMEs. The study used survey research design and it involved 40 SMEs from Arusha city. The structured questionnaires were distributed by the researcher to these 40 respondents (SMEs) for data collection. Convenience sampling technique was used to select 40 SMEs involved in this study. Data collected from survey questionnaire were analysed by using the statistical Package for Social Science (SPSS). From the study, it was found that networking through ICT was used by SMEs in their daily activities and was helpful in productivity, market accessibility and profitability of their businesses which included increase of their business’ functionality, increase in profit margin and enabled them to advertise their products and services. The study concluded that, networking through the usage of ICT usage is vital in SMEs and therefore, there is a need for SMEs support in knowledge management to achieve their business goals. The study hence recommended for ICT trainings and a well articulated policy which will focus on ICT usage in SMEs specifically on the costs reduction of ICT related equipment’s.