The influence of strategic innovations on the performance of Mobile Telecommunication Companies in Tanzania: The case of Vodacom Tanzania PLC.
| dc.contributor.author | Dilunga, Abrahaman. | |
| dc.date.accessioned | 2026-06-03T09:11:38Z | |
| dc.date.issued | 2020 | |
| dc.description | A dissertation submitted in partial fulfillment of the requirements for the award of the Master’s degree in Business Administration in Corporate Management in Mzumbe University | |
| dc.description.abstract | The study focused on assessing the impact of strategic innovations on the performance of telecommunication companies in Tanzania whereby, it examined the impact of product strategic innovations, process strategic innovations, marketing strategic innovation and technology strategic innovations and how they impact organizational performances. The methodology adopted in the study included utilization of a quantitative research approach to assess how strategic innovation had been important in influencing organizational performance considering Vodacom as the case of the study. A total of 120 respondents participated in the study. Researcher adopted both randomly and purposive sampling because the selected respondents possess the required knowledge and information in answering research questions of the study. Data collected through questionnaires and interviews were analyzed qualitatively and quantitatively through using SPSS where by the results were presented in Table form. The study’s findings showed that, both four reviewed strategic innovations aspects had very positive impact on the organization's performance. The findings revealed that through products strategies the organization can improve its new products ideas, can crated new products and even can put different products on portfolios also marketing strategies had been found to be very important as they help the organization in determining new promotion and marketing channels, come out with different pricing strategies even cost reductions. Furthermore, the findings reveal that the organization process strategies can help an organization on improving its organization structure, training, and other operations aspects and lastly the technological aspects were found very useful especially to telecommunication companies like Vodacom. The study recommends that, organizations need to consider these four very useful and if possible both of them need to be implemented together as they always depend on each other. The study recommends further the organization needs to have enough budget and a qualified team for the successful implementation of these strategies. Also due to the limitation of this study, the study recommended areas that need further research | |
| dc.description.sponsorship | Private | |
| dc.identifier.citation | APA | |
| dc.identifier.uri | https://scholar.mzumbe.ac.tz/handle/123456789/2054 | |
| dc.language.iso | en_US | |
| dc.publisher | Mzumbe University | |
| dc.subject | Mobile Telecommunication | |
| dc.subject | Diffusion of Innovations model | |
| dc.subject | Contingency theory | |
| dc.subject | Market strategic innovations | |
| dc.subject | Organizational performance | |
| dc.title | The influence of strategic innovations on the performance of Mobile Telecommunication Companies in Tanzania: The case of Vodacom Tanzania PLC. | |
| dc.type | Thesis |