The Influence of Social Media Marketing on SMEs Development in Tanzania: A Case of Kinondoni Municipal

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dc.contributor.authorMshana, Elipina
dc.date.accessioned2026-06-16T10:01:15Z
dc.date.issued2020
dc.descriptionA Dissertation Submitted in Partial Fulfillment of the Requirement for the Award of Degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
dc.description.abstractSocial media marketing has highly been adopted by many small or huge firms in different parts of the world. The key objective of research was to evaluate the impact of social media on small and medium enterprises (SMEs) development in Tanzania particularly in Kinondoni District. This research had three objectives which were assessing the impact of social media on profitability among SMEs in Kinondoni Municipal, examining the influence of social media on market growth among SMEs in Kinondoni Municipal and the impact of social on enhancing customer relationship among SMEs in Kinondoni Municipal. There researcher adopted descriptive study type. The study used convenient sampling techniques in finding 100 respondents as the sample size. Only questionnaires were used as tools for data collection. The principle findings show that due to the adoption of social media there have been increase of sales, increase of customer demands hence social media has highly promoted business. Moreover, SMEs have experienced quick accessibility of the market, easy feedback from customers; also SMEs have been easily influencing customers through social media. Lastly, social media marketing has been influencing customer relationship management through easy communication between customers and SMEs owners. Also there have been high and quick involvement of customers in the business whereas has eventually led to trust. It is there for recommended that the business owners need to undergo special social media training that will build their capacity in conducting their business with growth prospects.
dc.description.sponsorshipPrivate
dc.identifier.citationAPA
dc.identifier.urihttps://scholar.mzumbe.ac.tz/handle/123456789/2094
dc.language.isoen
dc.publisherMzumbe University
dc.relation.ispartofseriesThesis
dc.subjectSocial Media- Marketing
dc.subjectSMEs
dc.subjectOpportunity-based theory
dc.subjectCustomer relationship
dc.titleThe Influence of Social Media Marketing on SMEs Development in Tanzania: A Case of Kinondoni Municipal
dc.typeThesis

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