E-Government in marketing a country: A strategy for reducing transaction cost of doing business in Tanzania

Simple item page
dc.contributor.authorKachwamba, Muhajir
dc.contributor.authorSæbø, Øystein
dc.date.accessioned2024-08-27T12:13:22Z
dc.date.available2024-08-27T12:13:22Z
dc.date.issued2011
dc.descriptionA research paper submitted to the International Journal of Marketing Studies Vol. 3, No. 4; November 2011
dc.description.abstractThere are limited studies examining the role of Investment Promotion Agencies (IPA’s) and their respective marketing techniques used in attracting Foreign Direct Investment (FDI). Using an exploratory case study approach, this article addresses this research gap by exploring the role of e-government as a promotion technique in eliminating barriers to FDI inflows in Tanzania; particularly barriers related to information accessibility and bureaucratic procedures facing foreign investors in acquiring relevant licenses and business permits. The findings indicate that foreign investors utilize information to create knowledge of business environment in the host country, though some additional information may not be found due to informational specificity of a particular investment project. In addition, the findings indicate that implementation of e-government has reduced some monetary and non-monetary transaction costs of complying with government authorities. The article contributes to the existing body of knowledge in the field of marketing by examining the role of e-government services in the public sector marketing within a macro-marketing domain.
dc.description.sponsorshipPrivate
dc.identifier.citationAPA
dc.identifier.issn1918-7203
dc.identifier.urihttps://scholar.mzumbe.ac.tz/handle/123456789/1109
dc.language.isoen
dc.publisherInternational Journal of Marketing Studies
dc.subjectE-government
dc.subjectTransaction cost
dc.subjectFDI
dc.subjectDestination marketing
dc.subjectInvestment Promotion Agency
dc.subjectTIC
dc.subjectZIPA.
dc.titleE-Government in marketing a country: A strategy for reducing transaction cost of doing business in Tanzania
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Kachwamba, Muhajir and Sæbø, Øystein- 2011.pdf
Size:
410.92 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Research Articles[FSS-Eco]