Factors affecting adoption and implementation of E-Commerce by SMEs in Tanzania: The case study of Kinondoni district
| dc.contributor.author | Eddy, Mlay | |
| dc.date.accessioned | 2026-06-03T09:02:21Z | |
| dc.date.issued | 2020 | |
| dc.description | A dissertation submitted in partial fulfilment of the requirements for award of the degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University | |
| dc.description.abstract | This study assesses the factors affecting adoption of E-Commerce among SMEs in Tanzania taking the case of selected SMEs in Kinondoni Dar es Salaam. More specifically, the study examines the extent to which the SME's economic state, SME's own characteristics and behaviours, Technical infrastructure, and also social cultural and legal factors affect SME's adoption of E-Commerce. The study adopted a descriptive research design considering SMEs operating in Kinondoni district as the case of the study. 100 SMEs took part in the study as the sample of the study. The researcher adopted both random and purposive sampling because the selected respondents possessed the required knowledge and information in answering research questions of the study; the collected data was qualitatively and quantitatively analysed by using SPSS and the obtained results were tabulated. The study finds that four reviewed factors have a direct impact on the adoption of ECommerce by SMEs. These aspects include SMEs own characteristics or behaviours, the SME's economic conditions, Technical infrastructure, and social-cultural and legal challenges. The findings reveal that on the SME's economic condition, the resources, cost of acquisition, maintenance cost, and even the nature of product prices are the main challenges. Furthermore, regarding the SME's own characteristics and behaviours, the challenges were found to be in management's support, perception towards E-Commerce, technological competencies, and perceived securities. In the technical aspect, the study further reveals challenges in accessibility of internet, condition of the existing internet infrastructure, and technical support. Support from the government, Taxation issues, intellectual property issues, and level of awareness was the social-cultural and legal factors that were identified. The study recommends that, organizations need to consider these four factors very carefully and where possible, effective strategies need to be developed to overcome them. The study further recommends that organizations need to have enough budgets and qualified teams to successfully overcoming these. Also, owing to the study’s limitations, it recommends areas that need further research. | |
| dc.description.sponsorship | Private | |
| dc.identifier.citation | APA | |
| dc.identifier.uri | https://scholar.mzumbe.ac.tz/handle/123456789/2053 | |
| dc.language.iso | en | |
| dc.publisher | Mzumbe University | |
| dc.subject | E-Commerce | |
| dc.subject | SME’s- Tanzania | |
| dc.subject | Technology Push Model | |
| dc.subject | Technology Acceptance Model (TAM) | |
| dc.subject | Extended Technology Acceptance Model | |
| dc.subject | Innovation Diffusion Theory. | |
| dc.title | Factors affecting adoption and implementation of E-Commerce by SMEs in Tanzania: The case study of Kinondoni district | |
| dc.type | Thesis |