“Analysis of the resistance to change towards the establishment of Max Malipo: Case study of Maxcom Africa Company Limited, Kinondoni district
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Date
2015
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Abstract
This study was about the analysis of resistance to the use of Max Malipo. Precisely, the purpose of the study was to investigate and assess the extent to the resistance of introduction of Max Malipo. Thus the researcher came up an issue as the problem which triggered him to select the topic where businessmen abandoned and others decided not to use those devices. The study involved a sample of 72 respondents who are using Max Malipo and a number of 20 staffs and 4 head of selected departments in Maxcom Africa Company which make a total of 96 respondents who were participated in the study. Different methods were used to collect information; this includes questionnaires, Observation and interviews for primary data and documental review for secondary data. The data collected have been analysed by using both qualitative and quantitative methods thoroughly and results were presented and summarized in tables, percentages and charts. Findings indicated that many respondents were aware about Max Malipo. They revealed that the reason for the establishment of Max Malipo was for the sake of collecting tax through electronic means. Findings showed that an organization faced a lot of challenges after establishment of Max Malipo. With an emergence/ presence of competitors, no track record, unawareness of the users and the problem of network being the challenges. The study also revealed that Maxcom Company employs different measures. These were public awareness campaign via radio, television and magazines, participation in events like Sabasaba, Corporate social responsibility, and training agents to educate clients. The researcher concluded by recommending that negotiation and agreement should be used and group interaction should be encouraged. Also the researcher revealed that one of the best ways to get your employees to stop resisting change is to simply talk to them about it.
Description
A research report submitted in partial fulfillment of the requirements for award of the Masters of Science in Human Resources Management (MSc. HRM) of Mzumbe University.
Keywords
Resistance to change, Change management, Public awareness, Public awareness-Max Malipo
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APA