School of Business (SOB)

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Welcome to the School of Business (SoB) Community at Mzumbe University Institutional Repository. Explore a wealth of scholarly works, research publications, and intellectual contributions from the dynamic academic community within the School of Business. Our repository showcases a diverse range of research outputs, including articles, conference papers, theses, dissertations, and more, reflecting the innovative and impactful research endeavors of our academic staff, researchers, and students. Discover cutting-edge insights in business administration, procurement and supply chain management, marketing , entrepreneurship, accounting and finance, and related disciplines. The SoB Community is committed to fostering knowledge dissemination, collaboration, and academic excellence. Whether you're a researcher, student, or enthusiast, delve into the wealth of knowledge generated by the School of Business community at Mzumbe University. Join us on a journey of exploration, discovery, and collaboration within the School of Business community's rich academic landscape. Stay informed, inspired, and connected through the diverse research contributions housed in our dedicated repository.

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Subject: search.filters.subject.Management

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    The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
    (Mzumbe University, 2013) Mwisho, Mwella, A.
    The study was conducted at Bakhresa Food Products Limited (BFPL) at Dar es Salaam. The study area was chosen because of being convenient to the researcher in obtaining data from the management and consumers of Azam products. However, upon these products, less has been done on Azam soft drinks products to explore the role of packaging and its impact on consumers‟ preferences for the success of the company; hence, requiring a study. The general objective of the study was to explore the role of packaging and its impact on consumers‟ preferences regarding Azam soft drinks products. Cross-sectional research design was used in the methodology. A sample size of 120 respondents was involved. Data collected were analysed descriptively by SPSS version 16 computer software. The findings showed that packaging materials have the function of facilitating storage, use and convenience of the products, protect products and consumers because these are performed not only for physical functions such as transit, but also for environmental influences such as moisture, gases, light, temperature etc. Likewise, social factors, the readily available/timely availability of the product and good packaging done by trained personnel were factors that influenced consumers‟ preferences and buying decisions. However, high cost of packaging materials and brand familiarity were challenges consumers encountered because some could not distinguish between Azam products and other products produced for example by Pepsi and Coca cola companies. The study concludes that the mode of payments, colour of the products and the appearance of the product did not attract consumers to buy the products. Yet, after sales services, education of the consumers, high cost of packaging materials and brand familiarity were challenges consumers encountered. Policy makers have to see a need for the adoption of packaging strategies to maximize consumers' preferences by enhancing product quality in order to create a competitive advantage.
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    Influnce of customer service management in performance of banking industry : The case of microfunace bank , Mororgoro Tnzania
    (Mzumbe University, 2014) Lyatuu, Emmanuel
    This study assessed the influence of customer service management in the performance of banking industry; at the National Microfinance Bank, Morogoro - Tanzania. The study was guided by the following specific objectives: to identify the strategies used in provision of customer service management in the banking industry; to assess the effectiveness of customer service management in influencing banking performance industry and to identify the challenges facing the provision of customer care in the banking industry. The study adopted survey design whereby NMB Branches were selected. Primary and secondary data were collected through the use of t interviews, questionnaires and documentary review. Analysis of the collected data was done. The findings of the study indicated that NMB Bank adopted different strategies to ensure efective customer care such as introduction of proper channels of communication like call centres, conducting customer care training on performance, designing services to fit the needs of customers; ensuring that services were always of high quality without compromise and on time delivery of services. The findings showed that improvements undertaken by the bank to manage customer visits and to “decongest” its branches included:-investment in information technology infrastructure, opening up of new branches, establishment of branchless banking model that allows its customers to use any of its branches depending on convenience. Also introduction of an expansive ATM network, introduction of E-banking and adoption of mobile phone banking were done. It is recommended that the management of NMB Bank should consider frequent training of employees on customer services especially through creating strong customer relationship and employ effective employee etiquette as manifested by mutual respect among all stakeholders, courtesy and proper dressing code. Bank businesses should also consider employing mechanisms of improving on efficiency through reduction of time spent to serve the customers.
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    The impact of working capital management on profitability of listed cement companies in Tanzania: A comparative study of Tanga Cement Company Ltd and Tanzania Portland Cement Company Ltd.
    (Mzumbe University, 2015) Lyimo, Evance Wiliam
    Working capital management is needed for day to day operations of a business firm. Working capital management involves administration of the most liquidity resources of the business firms which include cash and cash equivalents, inventories and trade and other receivables. Adequate management of working capital will resulted in achievement of maximum gross operating profit thus maintaining liquidity position and maximizing shareholders wealth which is the central tendency of goal of any firm. Unlikely, insufficient working capital administration will result into illiquidity due to the fact that respective company won‟t able to generate enough GOP to enhance liquidity position. Business firms required to hold appropriate working capital so as to trade-off between liquidity and bankruptcy. Companies can use working capital management as an approach or tool to influence GOP. This paper investigated the impact of working capital management on profitability of cement companies registered in Tanzania. The study based on two companies only due to the fact that at the time of conducting research there were only two listed companies. The study covers a period of 8 years from year 2006 to 2013. Descriptive statistics, correlation and multiple regressions analyses are employed to explore the relationship between working capital components and GOP. The correlation analysis for TCCCL established that GOP is negatively related with APP against expected and ITID as expected. While correlation and multiple regression analyses found that GOP is negatively related with ACP as expected and positive related with CCC against expected. Regression for TPCCL established that GOP was negatively related with ACP as expected and positively related with ITID against expected. Also GOP positively related with APP (as expected) while negatively related with CCC (as expected). This commented that profitability of Cement Company depends on effective working capital management in order to trade off between liquidity and bankruptcy. The study is therefore recommended that for those working capital components bring unpredicted results, efficient in supervision is needed to improve. Similarly for those insignificant relationships care is required to advance from respective areas.