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Investigation into factors that influence the diffusion of innovation among households in Tanzania: The case of MSEs innovated cooking stoves in Shinyanga region
(Enterprenuership and Bussiness Development Research Cluster, 2005) Nsana, Bernard J. M.
This study investigates into factors that influence the adoption and diffusion of innovations in cooking stoves among rural households in Tanzania. It is a case study conducted in Meatu and Shinyanga districts. The design of study was that of a survey within a case study, as 100 households were surveyed to arrive at the results. The findings revealed that for the two districts adoption and diffusion of the innovations was still very low, with the rate of 0.66% for Meatu district and 0.20% for Kahama district- an average of 0.43% for the two districts. The study revealed several factors that were behind the low rates. These include: status quo syndrome, lack of awareness of where to find the stoves, cultural values, absence of networks etc., as demonstrated in chapter four. Despite the low rates of adoption, there are some factors that point to market optimism, such as the high value the respondents place on the quality and efficiency of the stoves. Poor marketing and some negative cultural factors inhibited wide adoption. The study concludes with some recommendations that point to ways and strategies that could bring about wider adoption of the innovations. It also suggests areas for further research.