Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city

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dc.contributor.authorSeif, Juma
dc.date.accessioned2024-10-11T06:27:54Z
dc.date.available2024-10-11T06:27:54Z
dc.date.issued2019
dc.descriptionA dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration (MBA_CM) in Corporate Management of Mzumbe University
dc.description.abstractThe purpose of this research is to investigate the business strategy and performance in Small and Medium-Sized enterprises (SMEs). The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Tanzanian business population. The present research examined the relationship between entrepreneurial capability, growth strategy and SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviors, and growth strategy included product development strategy, market penetration strategy and market development strategy. This research used a survey methodology, then analyzed by using a descriptive analysis, correlation and regression analysis. Findings showed that each independent variable had mixed results on SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviors, and growth strategy included product development strategy, market penetration strategy and market development strategy have a positive influence in business success. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among SMEs in Tanzania
dc.description.sponsorshipPrivate
dc.identifier.citationAPA
dc.identifier.urihttps://scholar.mzumbe.ac.tz/handle/123456789/1441
dc.language.isoen
dc.publisherMzumbe University
dc.subjectBusiness Success
dc.subjectBusiness Strategy and Performance
dc.subjectSMEs-Tanzania
dc.subjectEntrepreneurial Self-efficacy
dc.subjectGrowth Strategy
dc.subjectProduct Development Strategy
dc.titleGrowth strategy, entrepreneurial capability and business success of SMEs in Mbeya city
dc.typeThesis
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