Browsing by Author "Dickson, Boniface"

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    Contribution of advertisement on customers attraction : A case of MICTIGO TANZANIA.
    (Mzumbe University, 2019) Dickson, Boniface
    This presents the study on the contribution of advertisement on customer attraction in telecommunication companies with TIGO Tanzania as the case study. The study was performed under the guidance of two main specific objectives on the challenges and the correspondence of the resources used in advertising on customer attractions. Exploratory design was used since the study was qualitative. The information on the study were gathered from the study area through the use of interviews and focus group discussions (FGD). The collected information were all grouped and analysed using content analysis approach which were supported and complemented by themes to strengthen the findings. Findings of the study indicated that on the resources used and set for advertising on customer attraction facilitation, the resources are useful and worthy since the study found out that they have been increasing subscribers, facilitate company visibility, new activation and competitive advantage. In addition to that, on challenges two main obstacles have been identified including the costs of running the adverts that they have increased tremendously through the taxes imposed on billboards and posters that they are all taken to the government. The other challenge is the fact that the products and services in most cases are similar which has been difficult for customers to be loyal to the single and particular service provider. The implication of the findings is that advertisement has a significant effect and contribution towards customer attraction in telecommunication companies in Tanzania. In that note, the study recommends that it is necessary and vital for the telecommunication companies to keep on investing on the venture since it has a great contribution to the performance of the companies financially and businesswise for that matter.