Browsing by Author "Biteya, A."

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Challenges facing mobile banking services in reaching customers in Tanzania: A case of National Microfinance Bank (NMB) in Coastal region.
    (Mzumbe University, 2013) Biteya, A.
    The study about challenges facing mobile banking services in reaching customers in Tanzania was conducted at NMB in coastal Region. The study aimed at examining the knowledge of NMB customers on the services offered by mobile banking; finding out challenges facing mobile banking services in extending their services to many customers; determining whether NMB customers are extensively using mobile banking; and identifying problems facing customers who live far from the nearest branch. A sample size of 80 respondents comprising of customers and bank staff were given questionnaires and interviewed accordingly. Secondary data were collected using documentary sources such as articles and research reports from distinguished academicians, media and internet. Analysed data were presented using percentage in tables, charts and graphs. The findings showed that majority of respondents knew few services offered by NMB through mobile banking. The study revealed that few customers fear the use of extension of mobile banking services offered by the bank through mobile banking. They fear insecurity, high charges and unreliability of services. However, some customers do not use the services due to little knowledge on the services offered through mobile banking. The study further showed that distance from nearest branch or ATM affected customers from using mobile banking effectively. The study concludes that NMB should educate its customers about the variety of services offered as well as the importance of using mobile banking in their daily activities. Therefore the study recommends that, NMB bank should make sure that its network is reliable and constant in offering services. The bank should ensure security, reduce charges of using the services and increase the amount of money to be transacted daily. The bank should invest on installation of many ATMs especially in rural areas for the purpose of attracting many customers in using mobile banking services.