Dissertations (Masters)-MKT-SOB

Permanent URI for this collectionhttp://192.168.30.20:4000/handle/123456789/274

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    The role of innovation on organization performance: A case study of Dar es salaam Port (DP)
    (Mzumbe University, 2014) Ngonyani, Joachim W
    This is a brief description on how the researchers accomplish the research study. The study topic is the” role of innovation on organization performance”. The study was conducted at Tanzania Ports Authority headquarter Dar es salaam, during the period of 07 th may 2014 to 20 th June 2014, and the research design was a case study. Innovation has been the crucial organization variable because of its contribution in organization performance. With today’s complexity and competitive business environment, it has become significant for business organization to expand and maintain their services. The expansion of exportation and importation services through water transport all over the world has caused most ports which do not engage in innovation Practices to face some difficulties. Thus innovation has been found to be one of the most important tools in any successful organization, which insure excellent business performance and contribute positively to the increase in its service. The objective of this research was to evaluate the role of innovation on organization performance. A case study design was used whereby the study was conducted at Dar es Salaam port. The research methodology in this study comprised of primary and secondary data collection methods. In primary data, questionnaires, observation and interview were used to collect data. Personal interviews were conducted to the top management as well as the distribution of the questionnaires so as to obtain the relevant information. Secondary data collection methods comprised of documents such as booklets, journals, newspapers and reports.
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    The role of microfinance institutions in development of women entrepreneurs in Zanzibar,Tanzania : A case of Women Entrepreneurship Development Trust Fund (WEDTF) in Urban west region of Zanzibar
    (Mzumbe University, 2015) Kirobo, Kiroboo Kino
    The study aimed to analyze the role of MFI in the development of entrepreneurs in Urban West region of Zanzibar, Tanzania. The study was guided by the following questions: What are the various forms of supplementary services attached to microcredit?; What are the factors which pushes Zanzibaris women entrepreneurs to borrow microcredit at WEDTF?; and What are the challenges facing WEDTF clients to access microcredit in the study area?. The study used a sample size of 141 respondents includes a total of 136 respondents received microcredit services from WEDTF and 5 respondents (employees) of WEDTF was selected and data were collected using 136 questionnaires and interview guides to clients of WEDTF and WEDTF staff respectively. The findings showed that there are various supplementary services attached to microcredit products includes: Access to saving facility, access to training facility, access to group formation, access to exhibitions and trade fair. The study further showed that majority of WEDTF clients were self employed into different income generating activities including: small shop, “mama lishe” and agro-processing, tailoring, poultry keeping and vegetable production. The results show that increased employment opportunities, increased sales volume, increased income, increased profit margin are the outcome of the adequate micro credit access. The study revealed factors that pushed Zanzibaris women entrepreneurs to borrow microcredit from WEDTF to include: Interest rate is reasonable compared to commercial banks, no bureaucracy in loan application and disbursement of credit, access of supplementary services to clients. Also the study found that there are challenges facing WEDTF clients to access microcredit includes: In adequate loan funds, no grace period, initial ceiling amount, no microfinance policy, lack of permanent sales outlets. The study concludes that WEDTF played a positive role to the development of entrepreneurs in Zanzibar due to its integration of financial services and non financial services.
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    Influence of innovation on small and medium enterprise (SME) growth: The case of wood and steel furniture manufacturing in Dodoma city
    (Mzumbe University, 2019) John, Stephen
    The purpose of this study was to investigate the influence of innovation on the growth of small and medium size enterprises (SMEs) in Tanzania majoring the wood and steel furniture manufacturing subsector. We examined i) the influence of product innovation on SMEs growth, ii) the influence of process innovation on the growth of SMEs and lastly we investigated the influence of management of innovation on the growth of SMEs in Dodoma city. The nature of the research design was quantitative; it involved the testing of hypotheses concerning influence of innovation on the small and mediums enterprises growth. Explicitly, we hypothesised that product innovation; process innovation and management innovation have an influence on the growth of SMEs in Tanzania. Data was collected from 91 wood and steel furniture manufacturing firms which were used as representative of SMEs in Dodoma City. In this study, descriptive statistics, Analysis of Variances (ANOVA), factor analysis, simple and multiple regression analysis were employed to analyse the data. Findings revealed that innovation has a positive influence on the growth of SMEs. Product innovation confirmed to have however higher influence on the growth of SMEs than process and management innovation. Findings from demographic characteristics showed that entrepreneurs who about 51.6 % of all who owned carpentry workshops had only basic education or had only completed standard seven; this affected management innovation capabilities in the firm. It was also revealed that carpentry is owned by men and married as it majority composing of small enterprises basing on the factor of the number of people they employed for the period of study. Due to these findings, there are policy implications such as policies that promote the use of recycled wood materials and protection of environment that was previous destroyed by the use of timber in making furniture. Moreover, the theories of innovation and RBV and their applicability in the context of Tanzania are addressed to improve SMEs sector and recommendation where there should be business incubator in which small business will be housed to gloom their ideas in business
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    HaInfluence of business incubation on providing job opportunity to youth in Tanzania: A case of Zanzibar Technology and business incubation center.
    (Mzumbe University, 2019) Hamza, Azida
    The purpose of this study was to analyze the influence of business incubation in providing youth employment. To archive this objective, the researcher selects management competence, entrepreneurial skills, and technical skills as independent variables and job opportunities (youth employment) as a dependent variable. This study has been conducted in Zanzibar and has been selected as the study area because of easy access of getting information (data), the study used simple random sampling to get the questionnaire toward the respondents, 100 questionnaires were distributed to incubates of Zanzibar Technology Business Incubation Center and only 70 were collected used for analysis in this study. Descriptive analysis, correlation analysis, and regression analysis have been used in this study to analyze the results in order to arrive at a conclusion. Regarding the primary objective, this study has revealed a positive strong significant relationship between management competence and job opportunity for youth. Furthermore, it has been revealed that an entrepreneurial skill was also found to be a significant predictor of the job opportunity. Using regression analysis management competence provided by business incubation is the most predictor and ranked number one for the outcomes of job opportunity to youth, followed by entrepreneurial skills. Technical skills were found to be non-significant to job opportunities on the incubation center in Zanzibar. In general, the findings of this study indicate a significant association between management competence, entrepreneurial skills and technical skills provided in business incubation center with a job opportunity to youth. This study recommended that; the findings have revealed the existence of a significant relationship between youth incubators (business incubation centers) and the success of youth entrepreneurship as part of the job opportunity. The government is in charge of policies and being the biggest spender in the country needs to act as a strategic partner in incubation centers.
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    The role of creativity and innovation in commercializing the dairy sector: A case study of sham diaries of Morogoro
    (Mzumbe University, 2014) Mhando, Samiji Enea
    This research study has focused on examine the role of creativity and innovation in commercializing the dairy sector, SHAM dairies of Morogoro has been selected as case study in assessing creativity and innovation to dairy products processors. Basically the study has take a look on three major objectives which are: Consciousness of stakeholders on creativity and innovation towards growth of the dairy sector, investigation of the creative and innovative processes involved in dairy processing, and lastly to describe the marketing structures on how they can foster creativity and innovation in dairy sector. The study is qualitative research but it also have some statistics which present the datas from the respondents on different key issues that needed some mathematical presentations, the sample size of the respondents was fifty respondents who participated in the study and they were selected by the researcher through judgmental sampling where by a researcher picks only a person who he or she thinks that might come up with the good answers of the question to be asked. In analyzing the data the statistical package for social sciences (SPSS) through regression method was applied in analyzing the information so as to build facts when it comes to discussion of the data collected and makes the positive arguments due to the relation of perceptions and statistical background of the actual experience in the field. Conclusion and recommendation which is the last chapter based on what has been observed concerning the research objectives which generated the research questions, challenges facing creativity and innovation in dairy sector and lastly the way forward for improvement.
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    Influence of business incubation on providing job opportunity to youth in Tanzania: A case of Zanzibar technology and business incubation center
    (Mzumbe University, 2019) Hamza, Azida
    The purpose of this study was to analyze the influence of business incubation in providing youth employment. To archive this objective, the researcher selects management competence, entrepreneurial skills, and technical skills as independent variables and job opportunities (youth employment) as a dependent variable. This study has been conducted in Zanzibar and has been selected as the study area because of easy access of getting information (data), the study used simple random sampling to get the questionnaire toward the respondents, 100 questionnaires were distributed to incubates of Zanzibar Technology Business Incubation Center and only 70 were collected used for analysis in this study. Descriptive analysis, correlation analysis, and regression analysis have been used in this study to analyze the results in order to arrive at a conclusion. Regarding the primary objective, this study has revealed a positive strong significant relationship between management competence and job opportunity for youth. Furthermore, it has been revealed that an entrepreneurial skill was also found to be a significant predictor of the job opportunity. Using regression analysis management competence provided by business incubation is the most predictor and ranked number one for the outcomes of job opportunity to youth, followed by entrepreneurial skills. Technical skills were found to be non-significant to job opportunities on the incubation center in Zanzibar. In general, the findings of this study indicate a significant association between management competence, entrepreneurial skills and technical skills provided in business incubation center with a job opportunity to youth. This study recommended that; the findings have revealed the existence of a significant relationship between youth incubators (business incubation centers) and the success of youth entrepreneurship as part of the job opportunity. The government is in charge of policies and being the biggest spender in the country needs to act as a strategic partner in incubation centers.
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    Factors causing commercial motorcycle accidents in Tanzania: The case study of Morogoro municipality
    (Mzumbe University, 2015) Ernest, Kowi Christopher
    This study paper focused on factors causing commercial motorcycle accidents in Tanzania; the case study of Morogoro Municipality. The purpose was to create awareness on how occurrence of accidents among commercial motorcyclists can be brought to a minimum level or completely eliminated through the use of information. The total numbers of one hundred fifty were considered for study from various locations within Morogoro Municipality. The locations including Kihonda, Mafiga, Morogoro urban bus stand, Msamvu bus terminal, Postal area, Regional hospital, Mazimbu campus and Misufini were considered for data collections. The same numbers of respondents were found valid for analysis. Data were analysed through Statistical Package for Social Science. The findings of this study showed that demographic information has significant influence on the causes of road accidents among commercial motorcycle riders in Morogoro Municipality. Among factors that significantly contribute to increasing rate of commercial motorcycle accidents are: over speeding, wrong overtaking, bad roads, alcohol drinking and driving, bad road, lack of training and non-observance of traffic law. It was discovered that commercial motorcycle riders do not comply with the Road Traffic Act, 1973 as amended 2002. It is recommended that motorcyclists be issued road license after attending formal training. There should be a creation of road safety awareness using media as a means of communications at national level. The infrastructures should continuously be improved and there should be strict penalties against anybody contravening road traffic rules
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    Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
    (Mzumbe University, 2019) Zephania, Glory
    Development of mobile phones and such technologies has been growing fast in recent years, depicting a wide innovations and advancement. This indeed has emanated from consumer’s needs and preference. In this context, there is no doubt that mobile phone is one amongst the fastest growing product with the high rate adoption of new technological advancement. Therefore, studying determinants of consumer buying decision of mobile is important to manufactures as well as marketers. This study aimed at assessing the factors which influence consumer buying decision to mobile phones brand. Specifically, this study focused on identifying mobile phone brand features affecting consumer buying decision, assessing personal factors affecting consumer buying decision on mobile phones brands, and assessing social economic factors affecting consumer buying decision to mobile phones brand. Data were collected from 200 respondents who were university students, whereby the sampling technique used to select these respondents was convenience sampling technique. The data collection method deployed in this study was questionnaire, hence, the questionnaires were distributed to 200 respondents and all of them were successfully returned, which in turn it enabled this research to have i100% response irate. Data were analyzed using Statistical Package for Social Sciences (SPSS), whereby the frequencies and percentage were determined and presented in tables and graphs. The findings of this study indicated that all selected brand features including brand name, phone durability, phone’s physical appearance and phone’s capacity of saving charge affects consumer buying decision of mobile phones. In addition, the findings indicated that consumer buying decision of mobile phone is highly influenced by personal factors including age, gender, lifestyle and occupation. Furthermore, the results indicated that socio-economic factors including group, income, price and socio-status also influence consumer buying decision of mobile phone. Therefore, this study concluded that consumer buying decision of mobile phones is influenced by multiple factors that should have the same consideration in the manufacturing and marketing processes
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    The impact of interest rates on poverty reduction: A case of CRDB Dar es Salaam
    (Mzumbe University, 2014) Kassela, Florence
    This study will be conducted in Ilala municipality, Dar es Salaam. CRDB Bank PLC (AZIKIWE) and more of microfinance department will be involved. The study intends to analyze the effect of interest rate on poverty reduction, and the findings of this study will help in one way or another to give out solutions or ways for Tanzanians to be helped out in this area. Different methods were used in obtaining the data. The researcher obtained a sample of 20 clients by using random sampling which is 50% of the targeted population. Both primary and secondary method of data was used. Data was collected through questionnaires, interviews and documentary reviews. The study is qualitative research design which used case study. Findings of the study show that all of the CRDB clients in the study were already in the business before applying for the loan. Many of them engaged before applying for loan. Many of them engaged on different types of businesses immediately after standard VII or O ‘level education. Some of them got skills of the business from by inheriting from their parents while others were due to life hardship. The study recommends that interest rate charged by CRDB is very high compared to profitability of her clients business, make change method of repayment and introduce vi another repayment period because weekly repayment seems to affect majority of her clients. According to the CRDB mission is to create a sustainable financial and information service for small and micro entrepreneurs in order to promote their business growth, enhance their income and create employment in Tanzania. It seems the policy rejects many poor people who could participate in the whole exercise of poverty reduction.
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    The impact of introducing Electronic Fiscal Device (EFD) system in revenue collection in Tanzania
    (Mzumbe University, 2014) Nzota, Erasto
    This study was assessing the impact of introducing electronic fiscal device (efd) system in revenue collection in Tanzania. It was conducted at Temeke regional tax collection. Both qualitative and quantitative approaches were employed using a sample of twenty six respondents. The main research instruments used were the questionnaire and interview. Both qualitative and quantitative data collected were analyzed using simple descriptive statistical methods such as frequencies, percentages and cross tabulations. The major focus was to examine the extent EFD has improved tax collection at Temeke regional tax collection, to investigate the performance of the EFD on revenue collection at Temeke regional tax collection, and To examine the system used by TRA for monitoring the use of EFD in business transactions at Temeke regional tax collection.The results show that, EFDs play a big role in the increase of revenue collections. The report also shows 2010/2011 revenue collected was (all amounts in Shs millions) TZS 800,285.23/= and the 2011/2012 collections was TZS 991,034.00. Electronic fiscal devices compliance monitoring progress report show that for the year 2014 the target of revenue collection before EFDs acquisition was 325,646,369.00/= but the actual collection was 378,069,279.71/= The revenue target after EFDs acquisition was 371,859,441.00/= the actual collection was 727,375,890.00/= This implies that the collection was extremely increased after the acquisition of EFDs machines at Temeke Tax Collection Region. EFDs have really helped increase profits due to their efficient nature, increased efficient on preparation of other sales report, increased efficient in stock taking, wise control of inventory is often a critical factor, easily timely preparations of reports and EFD has assisted ease the work of processing VAT returns. The response of regular breakdowns of the Devices should be done on time thus ensuring the usage of the machines to all registered VAT traders, moreover the existing devices should be subjected to a new test in order to minimize and remove substandard devices believed to be in the circulation