Kimeme Joseph A.2026-05-112005APA9987617727https://scholar.mzumbe.ac.tz/handle/123456789/1990This book was sent to DRPS for publicationMany studies attempting to explain income differences between self employed men and women in developing countries have focused attention on differences in the two sexes to access critical resources such as credit, education, time and networks, factors which are external to the subject. Little, however, have been done in terms of factors ingrained in the subject’s belief system. Although this study is exploratory and views familism as a cultural factor embedded in a person’s belief system it assesses the influence of familism on economic decisions made by men and women fish traders. The study finds that while the level of familism is equally high for men as it is for women, it leads to involvement in longer term expensive projects among men and shorter term ones among married women. The study suggests that effective interventions aimed at Promoting African entrepreneurs should take the entrepreneur’s accepted obligations to the extended family into account.en-USFamilismFamilistic valuesEntrepreneurshipGender differencesFemale entrepreneursMale entrepreneursEconomic decision-makingEconomic behaviorHousehold contextFamily supportFamily obligationsCultural normsBook