Lameck, Emanuel2024-05-212024-05-212018APAhttps://scholar.mzumbe.ac.tz/handle/123456789/797A dissertation submitted in partial fulfilment of the requirements for award of the Degree of Master of Science in Project Planning and Management (MSc-PPM) of Mzumbe UniversityWater pollution in both improved and unimproved sources have become a major environmental evil in the 21 st century. Human related causes such as lack of proenvironmental behaviour and participation have further limited the access to clean water. Therefore, this study examined the households‟ behaviour towards water conservation activities in Mvomero district council by further examining the extent of households‟ participation in; costs and benefits from water conservation activities; and factors influencing households‟ water conservation behaviour. To achieve this study objective, a convergent parallel mixed method was employed to collect both qualitative and quantitative primary data from 210 households regarding their socioeconomic characteristics, their extent of participation in; as well as their perceived costs and benefits from water conservation activities. Again, aided with data transformation approach, the study employed a quantitative method of data analysis prior to presentation of findings. Our findings reveal that, majority of the households are neither aware nor participating in the few practiced water conservation activities in the study area. The Probit model shows that education level, income, participation in water conservation activities, attitude, and environmental knowledge are statistically significant; while gender, household size, subjective norm, perceived behavioural control, and land ownership are statistically insignificant but altogether influence water conservation behaviour positively except for income. However, age, marital status, benefits, and costs from water conservation activities negatively influence water conservation behaviour, yet statistically insignificant. The results of this study reflects the lifestyle of the households in Mvomero district council, their behavioural groupings and complexity which are crucial for future policy options; and to policy makers who successfully desire to enhance water conservation behaviour to a broader community.enHousehold behaviourWater conservation behaviourWater conservationThesis