Msonge, Hima .E.2024-05-282024-05-282017APAhttps://scholar.mzumbe.ac.tz/handle/123456789/868A dissertation submitted in partial fulfillment of the requirements for award of the degree of Master of Science in Economic Policy and Planning (EPP) of the Mzumbe universityThe purpose of this study was to analyze factors influencing consumers‟ adoption of mobile commerce in Tanzania, a case of Ilala district in Dar es Salaam region. The specific objectives were to determine the relationship between Demographic variables and consumers‟ adoption of mobile commerce in Tanzania. Determine the relationship between Perceive Ease of Use of m-commerce and consumers‟ adoption of m-commerce in Tanzania, determine the relationship between Perceive Behavioral Control of m-commerce and consumers‟ adoption of m-commerce in Tanzania; determine the relationship between Perceive Trust of m-commerce and consumers‟ adoption of m-commerce in Tanzania and determine the relationship between Perceive Usefulness of m-commerce and consumers‟ adoption of m-commerce in Tanzania The study used a cross sectional research design with a sample of 132 respondents who were randomly and purposively selected from a population. A structured close ended questionnaire was used. The collected data were analyzed by logit regression as to determine the relationship between variables and also reliability test was tested to analyze the reliability of the variables The study identified that, perceived behavioral control and Demographic variables such as age, gender, and marital status were statistically insignificant and negatively influence consumers‟ intention to adopt M-commerce. Perceived ease of use, perceived usefulness, perceived trust were statistically significant and positively influencing consumers‟ intention to adopt mobile commerce, while perceived cost was statistically significant with a negative influence towards consumers‟ intention to adopt M-commerce. The result of this study will guide companies and individuals that offer M-commerce related products in the selection of digital products and in achievement of future commercial opportunities Mobile operators such as Tigo, Airtel, Vodacom, Zantel, Sasatel, Halotel and TTCL companies should create a high internet Speed so as to eliminate the problem of internet when using mobile commerce, also they must provide convenience and puts these operators at the speedy Wi-Fi and 4G connections.enConsumers’ adoption of mobile commerceConsumersMobile commerceThesis