Milanzi, Castro T.2024-05-282024-05-282013APAhttps://scholar.mzumbe.ac.tz/handle/123456789/852A dissertation submitted in partial fulfillment of the requirements for award of the Degree of Masters of Business Administration (MBA) Corporate Management of Mzumbe UniversityThe purpose of this study was to assess Factors that influence the adoption of Electronic banking in Tanzania specifically at NMB Bank in Morogoro Municipality. Specifically the study sought to investigate the contribution of education to the adoption of e-banking, to examine the relationship between the income and adoption of e-banking, to assess the relationship between age and adoption of e-banking and to determine the influence of occupation on the adoption of e-banking. The study adopted case study design whereby a sample of 100 respondents was selected from customers and NMB Bank staff in Morogoro Municipality. Purposive and simple random sampling techniques were used in selecting the respondents. Data collection was through questionnaire and interview schedules. Data analysis was done by the use of Statistical Package of Social Science (SPSS) and Excel. Findings of the study indicated that education, income, demographic factors such as age, security, cost, perceived ease of use influenced the adoption of e-banking. The biggest challenges identified were network failure, technical difficulties during transactions among others. In conclusion, this study provides evidence that clearly reflect that customers perceive e-banking in terms of its usefulness, ease of use, trustworthiness, cost effectiveness, reliability, convenient, and accessibility. Electronic banking is seemingly becoming a matter of need and holds the key that will help the banking industry to formulate their marketing strategy as well as continue to compete in the globalized network and gain market competitive advantage in the 21st century. Based on the findings of the study it was strongly recommended that NMB Bank should make sure proper and reliable security is provided to protect e-banking customers, also NMB Bank should improve infrastructure, create a sense of awareness to the customers in order to encourage more customers to adopt e-banking.enElectronic bankingEbanking-TanzaniaAdoption of e-bankingThesis