Mikumuo, Shamte2024-11-202024-11-202013APAhttps://scholar.mzumbe.ac.tz/handle/123456789/1725A dissertation submitted in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University.This study was done to examine the level of security of mobile money transfer in Telecommunication industry in Tanzania as insecurity resulted to frauds for Mobile money customers and reduce profits for mobile money operators in Tanzania in the years to come. Despite a lot of efforts done by TCRA and BOT still Mobile Money seemed to have paved an easy way of swindling, causing fraud for Tanzania mobile money consumers. Fraud did not only take place during interactive transfers, but has also expanded towards fake hard, money laundering circulating cash and operating system used in the mobile money sector. Data were collected by undertaking survey from sample obtained by using primary and secondary data collection method. These instruments enabled to obtain data from various units of enquiry. Collected data were summarized, classified, presented and analyzed using readily technology available to research, MS- Excel, where necessary, specialized software and SPSS were used. The findings from this study indicated that 79.5% are aware of the electronic money transfer, 46% knows methods used to transfer E-money, 54% know mobile money operating system and 99.5% of respondents were not experience any Fake money in electronic money transfer since they start to use the service. It was concluded that, despite of little awareness of the mobile money methods and operating systems used in transferring electronics money from one customer account to another, still mobile money transfer is safe to both customers and telecommunication companies that are providing mobile money transfer services. To enhance security of Mobile Money transfers, the mobile money operators should increase advertisements regarding customer’s awareness on the important of not sharing mobile money PIN because 13% of customers are sharing E- money PIN. Also should come up with new systems that accommodate new technology which does not allow any mobile money transactions that are stacking, this means all mobile money customers will be allowed to use STK SIM card instead of normal SIM cards that are delaying in getting notification SMS.enE-MoneyMoney transferSecurity of money transferMobile money transfer servicesMobile money transferThesis