Articles (LSD)

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    Contents analysis of library professional jobs advertised in Ajira portal by public service recruitment secretariat (PSRS) in Tanzania
    (© Emerald Publishing Limited, 2025-05-26) Siyao, Peter Onauphoo; Chishami, Ashery Mhulula
    Purpose – The purpose of this study was to establish the level at which duties and responsibilities outlined in library jobs advertised in Ajira Portal are aligned with job market and skills requirement in digital library environment in Tanzania. Design/methodology/approach – This study used quantitative content analysis method to systematically analyze library professional jobs advertised online in Ajira Portal by public service recruitment secretariat in Tanzania for over five-years ranging fromJanuary 1, 2019 to December 30, 2023. Findings – The findings show that for the period of five-years there were 46 library job advertisements with 147 library job positions that yielded an average of only (9; 20%) job advertisements per year, only (3; 2.24%) of all job positions for each advertisement and only (29; 19.70%) of all job positions for each year. This implies that there is a low rate of employment of Library and Information Studies/Science (LIS) professionals in Tanzania which is inversely proportional to the number of LIS graduates in the said field of the study. Research limitations/implications – This study is limited to the data archive of 2019–2023 LIS professionals job advertisements in the Ajira Portal, and only public institutions were represented in the sample. Practical implications – Results of this study act as an eye opener for the LIS schools’/training institutions to incorporate essential skills and competencies into the curricular for preparing LIS professionals for aligning their professions with duties and responsibilities in digital library environment in Tanzania. Originality/value – The study has contributed to growing body of knowledge on the importance of content analysis of library jobs advertisements for identifying current skills required by various professions by the employers
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    Assessing journalists’ language tone and sources used in reporting HIV/AIDS information in Tanzanian newspapers
    (Sage, 2024) Kanyika, Martin E; Siyao, Peter O
    This paper assesses the tone of the language and the key sources used by the journalists when reporting HIV/ AIDS information in Tanzania’s newspapers for six years between 2002–2004 and 2017–2019 respectively. Two leading broadsheets published on daily basis, the Daily News and Mwananchi were selected. Content analysis and discourse analysis were used as the data collection and analysis methods. Microsoft Office Excel 2010 was used to analyze quantitative data whereas NVivo was used to analyze qualitative data. The findings indicate that the language employed was offensive, discouraging, and laden with complex terminology. Additionally, the study uncovered an optimistic and positive tone in the messages, yet the structure of sentences lack persuasiveness. Moreover, the findings underscore a reliance on international sources for HIV/AIDS information. The research suggests that the overall language employed was inadequate. It asserts that despite the usage of positive tone, yet the language employed lack constructive, informative qualities and not suitably framed for the easy comprehension of their target audience. Furthermore, the findings advocate for journalists to consistently seek improved language tone for conveying HIV/AIDS information to the public. Moreover, the current study proposes that media outlets should provide training to the journalists on the good techniques of framing HIV/ AIDS information covered in Tanzanian newspapers for awareness creation. This study contributes to the existing body of knowledge on the journalists’ importance of using positive language tones when covering and reporting HIV/AIDS information in the newspapers for awareness creation in Tanzania.
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    Coverage of climate change information in Tanzanian newspapers
    (2018) Siyao, PO.,Sife, AS 2018)
    Purpose – This study was conducted to analyse the extent at which Tanzanian newspapers paid attention to climate change information over the period of 10 years between January 2006 and December 2015. Design/methodology/approach – Six Tanzanian newspapers were quantitatively content analysed for frequencies of coverage to climate change information. Findings – The results indicate that of total six Tanzanian newspapers had very few (684; 0.84 per cent) articles on climate change which is an average of 68.4 articles per year. Much attention was given to entertainment (24,331; 30 per cent) followed by miscellaneous (19,413; 24.0 per cent) and advertisements (18,112; 22.3 per cent). The Pearson’s chi-square test indicates that there was a significant difference in x 2 = 21,765, p-value < 2.2e 16 between the level of coverage of climate change articles on other topics in the selected newspapers. Research limitations/implications – Scanning the sampled six newspapers for climate change information and recording the results in the code sheet for the period of 10 years was a tedious and timeconsuming exercise which demanded researchers and coders to be extremely careful. Also it is possible that the sampling strategy used led to missing some data that would have resulted into different conclusions about each newspaper’s coverage on climate change. However, the systematic sampling strategy was applied for a long period, that is, 40 months for each newspaper that increased the reliability and accuracy of the results and conclusions about the overall trends in each newspaper’s coverage of climate change information. Practical implications – These findings imply that, as the disseminators of information, Tanzanian newspapers did not pay adequate attention to climate change issues. The study concludes that contrary to the fact that climate change is among the threatening phenomena in Tanzania that would commensurate a significant attention in the media, the findings of this study indicate that the volume of coverage devoted to climate change by the newspapers in Tanzania is very low and disproportionate to the level of threat. This leaves a question on the Tanzanian newspapers’ dedication to reporting climate change information. It is therefore recommended that newspapers’ media owners, editors and journalists should be environmental nationalistic enough to frequently report climate change information, and the scope of the government-owned newspapers should be revisited to ensure more coverage of climate change information in their publication which can be done by having a section specifically dedicated for climate change issue. Originality/value – This study has therefore contributed to the growing body of analytical research knowledge on the role of newspapers in the dissemination of climate change information in Tanzania. This study has also highlighted the importance of taking into account newspapers coverage of climate change information which can further be used for policy recommendations to improve the climate change information communication system through the use of newspapers and show the credibility of the newspapers in creating awareness of climate change in Tanzania.