Browsing by Author "Mwilongo, Kardo"

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    A systematic review on the extant of outdoor advertisements literature in developing countries
    (Open journal of business and management, 2022) Mwilongo, Kardo; Swallehe, Omary
    Purpose: The current paper aims at investigating outdoor billboards advertising marketing in developing countries by looking at the current literature through systematic review of literature. The main purpose is to look at how researchers are studying outdoor billboards advertising marketing, what are the current issues investigated and what is going to be the direction of outdoor billboards advertising marketing in this part of the world. Design/ methodology/approach: The paper employed a systematic review of literature in which 42 research papers were investigated. These 42 papers were searched from five databases namely; Google Scholar, REFSEEK, Base, CORE and Research gate. Findings: The findings revealed that three areas seemed to be investigated more frequently by researchers in this area. These themes are; designing and modelling of billboards, billboards and drivers destruction as well as billboards and consumers buying behavior. Limitations/implications: The current study is limited to the facts that, it only employed a systematic review of outdoor billboards advertising marketing in developing countries. Future studies should embark on studying outdoor billboards advertising marketing from different perspective using different methods. The findings further reveal that little has been studied regarding the effects/impact of outdoor billboards advertising marketing on organizational performance from the literature we have reviewed. The findings also revealed that this area is not attracting many researchers at least in developing countries. Practical implications: This investigation is an eye opener to the researchers in the outdoor billboards advertising arena on the directions for future studies. The study has identified the area where the researchers are putting much emphasis and the area which has not been studied significantly. It also shows the dominant methodologies and the gap to be filled by future researchers. Originality/ value: This paper achieved the main purpose of studying the outdoor bill boards advertising marketing in developing countries.
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    Emerging assumptions and the future of artificial intelligence in teaching and learning processes in higher learning institutions in sub-Saharan Africa: A review of literature
    (Zambia journal of library & information science, 2022) Mwilongo, Kardo; Mwageni, Rhodes; Matto, George
    This paper explores emerging assumptions and the future of artificial intelligence in teaching And learning processes in Higher Learning Institutions in Sub-Saharan Africa. The paper assesses the use of interactive and engaging applications of artificial intelligence and emerging Technologies in educational inferences and predicts its future in Higher Learning Institutions in Sub-Saharan Africa. The results were analyzed, evaluated, compared, contrasted, and discussed in tandem with the Resource Based View Theory. The results show that the applications of artificial intelligence in teaching and learning processes bring together the world in which facilitators and students’ network and share knowledge, skills, and experiences. But the technologies have threatened employment opportunities. The study recommends that artificial intelligence technologies should align with the environments, cultures, needs, and Socio-economic developments of Sub-Saharan Africa. Also, higher learning institutions should endeavor to establish frameworks for infrastructure development and capacity building for the stakeholders.
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    Involvement of library users in collection development of hybrid academic libraries in Tanzania
    (International journal of library and information science, 2018) Mwilongo, Kardo
    Collection development in any academic library is an on-going process. It is undertaken by librarians and library services staff with inputs from different stakeholders, including the academic and non-academic staff, administrators, and students. The main objective of this paper is to assess the involvement of library users in collection development of hybrid academic libraries in Tanzania. A triangulation approach for data gathering was adopted. Structured and standardized self-administered questionnaires were used to collect data from 82 respondents who were randomly selected from a population of 301 library professionals and academic staff. Key informant interviews were conducted with four library directors and four ministers of education for students’ organizations to complement the data obtained through the questionnaires. The findings of this study indicate that library users lack information literacy skills and they are rarely involved in selection, evaluation and weeding of library information resources. Based on this ground, it is recommended that academic libraries should establish an academia forum within a library website for sharing information with the academic departments and information users in general in respect to library collection development. Additionally, users should be provided with annual evaluation and weeding forms to comment on quality and usefulness of the resources and data sources available in their respective areas of study and suggest for amendments where necessary.
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    Tanzania Modern Librarians in Research and Development Enquiry: A Literature Review
    (Library philosophy and practice (e-journal). 6644, 2021) Mwilongo, Kardo; Kotoroi, Gladness
    The modern and advanced development in Information and Communication Technology (ICT) has influenced various changes in the universe and resulted to phases of paradigm shifts and affected individuals, groups, organizations, institutions and states. The globalization of everything has similarly modernized and impacted the academic libraries and librarians. Modern academic libraries strive and undertake this development in facilitating sharing of research data and outputs with its potential stakeholders for Research and Development (R&D). Librarians and have to adapt new and emerging technologies, deploy the web technologies for cyberspaces, smart or digital library information and services, transform to embedded librarians for dynamic collaboration and partnership with stakeholders in sharing experience, research data and products for innovative R&D. Professionalism and personal competencies are the panacea for the modern librarians to remain relevant in the new environment. Technology and knowledge gaps lead to challenges that the modern libraries have to address and sustainably maintain their visibility, collaboration and sharing of research data and products for R&D. More important, modern libraries have to fully embrace the digital innovations, promote linkages and collaboration with R&D institutions or centres. Moreover, they have to integrate various innovative policies which foster sharing of research data and products and to make technology and innovative R&D among the core components of the university functions.