Abstract:
Social media marketing has highly been adopted by many small or huge firms in
different parts of the world. The key objective of research was to evaluate the impact
of social media on small and medium enterprises (SMEs) development in Tanzania
particularly in Kinondoni District. This research had three objectives which were
assessing the impact of social media on profitability among SMEs in Kinondoni
Municipal, examining the influence of social media on market growth among SMEs
in Kinondoni Municipal and the impact of social on enhancing customer relationship
among SMEs in Kinondoni Municipal. There researcher adopted descriptive study
type. The study used convenient sampling techniques in finding 100 respondents as
the sample size. Only questionnaires were used as tools for data collection.
The principle findings shows that due to the adoption of social media there have been
increase of sales, increase of customer demands hence social media has highly
promoted business. Moreover, SMEs have experienced quick accessibility of the
market, easy feedback from customers, also SMEs have been easily influencing
customers through social media. Lastly, social media marketing has been influencing
customer relationship management through easy communication between customers
and SMEs owners. Also there have been high and quick involvement of customers in
the business whereas has eventually led to trust. It is there for recommended that the
business owners need to undergo special social media training that will build their
capacity in conducting their business with growth prospects.
