Abstract:
The key objective of this study was to assess the factors influencing performance of distribution system in beverage companies by focusing on the selected beverage companies as a case study. Particularly, the study aimed to determine the influence of the information and communication technology, staffs competence and management support on the performance of distribution system in beverage companies.
The study was conducted in Dar es Salaam at several beverage companies and used case study research design. And used both primary and secondary data collection methods. Primary data were collected with the use of questionnaires and interview guides while secondary data collection involved the use of documentary reviews. Also the study used snowball and simple randomly as techniques for sampling with the 100 respondents as a sample size.
A correlation and regression analysis were engaged to elucidate the amount of relationship between the variables both dependent and independents and analyze the data. Additional, tables, charts and graphs were used to present the study results.
The study findings indicate that; information and communication technology and management support had a positive significant impact on the performance of the distribution system in beverage companies. Unfortunately staffs competence had less influence on the performance of the distribution system in beverage companies.
The finding of the study implies that information and communication technology and management support must be given due consideration if the companies want to improve and successes in their distribution system performance.
Based on the study results obtained, the researcher recommends that there is need for providing intensive and frequent trainings to the staffs in form of seminars and workshop so as to increase and improve their competence also to increase the uses of ICT tools like EPOS and other digital platform so as create awareness to their customers hence build good distribution system in their companies and also management within the companies must allow self creativity and innovations of their staffs and providing loans so as to motivate staffs to do better in distribution matters
