The study is entitled; the role of corporate social responsibility in enhancing company performance. The general objective of the study was to assess the role of corporate social responsibility towards performance of an organization. The study was guided by five specific objectives which were; to determine the contribution of CSR towards company profit, to determine the contribution of CSR towards increasing number of customers, to determine the contribution of CSR towards retaining customers, to determine the contribution of CSR towards company coverage and to determine the contribution of CSR towards company competitive advantage The case study was at Vodacom Company. Respondents of the study were subordinate employees who were obtained through simple random sampling technique and management members who were obtained through purposive sampling technique. The data collection methods used in the study were questionnaire methods, interview method and documentary review. The findings revealed that corporate social responsibility has led to increase in profit. And has led to increase in number of customers. Moreover, the findings have revealed that corporate social responsibility has increased retention of customers. Last but not least, the findings have revealed that corporate social responsibility had increased network coverage of the company. In the final objective of the study, the findings have revealed that corporate social responsibility has led to increase in competitive advantage of the company. Even though CRS had led to improvements in both financial and non-financial performance indicators, still the implementation has not been effective due to slow rate of improvement in performance. The company should consider increasing trainings, increasing employee participation, awareness among community and building relationship between company and local government authority.

A Dissertation Submitted to Mzumbe University, Dar es Salaam Campus College in Partial/Fulfillment of the Requirements for the Degree of Master of Science in Human Resource Management (MSC. HRM) of Mzumbe University-Dar es Salaam Campus.