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The Role of Stock Exchange Market in Investor’s Decision Making: The Case Study of Dar Es Salaam Stock Exchange (DSE)

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dc.contributor.author Sangawe, Lawrence J.
dc.date.accessioned 2020-07-16T12:07:52Z
dc.date.available 2020-07-16T12:07:52Z
dc.date.issued 2014
dc.identifier.citation APA en_US
dc.identifier.uri http://hdl.handle.net/11192/3587
dc.description A Dissertation Submitted to Mzumbe University – Dar Es Salaam Campus College in Partial Fulfillment of the Requirements for Award of the Degree of Master of Accounting and Finance (MSc. A&F) of Mzumbe University. en_US
dc.description.abstract The study on the role of stock exchange market in investor’s decision making was conducted at Dar es Salaam Stock Exchange (DSE). The objectives of the study were: to identify Stock Exchange Market (SEM) factors that influence investors’ decision making; to identify factors that influence investors to invest in DSE and to examine barriers to the development of securities market in Tanzania. A case study design was used, whereas a sample of 70 respondents was involved. The study used purposive sampling, Purposive sampling is a sampling technique in which the person who is selecting the sample is who tries to make the sample representative, depending on his opinion or purpose, thus being the representation subjective. Questionnaires and interview were used in collecting primary data. The study found that out of 70 respondents 30 (43%) identified past performance of the company’s stock as a major factor influencing investors decision making. Also, the study found majority of the respondents 37 out of 70 that is (53%), identified company’s reputation is the basic factor for Tanzania investors to invest in DSE. Moreover, the study found majority of the respondents (61.7%) identified poverty and the domestic investment environment as the major obstacle in the development of securities market in Tanzania. The study concludes that there a different factor influence investors’ decision making. These involve; past performance of the company’s stock dividend policy stock broker’s recommendation and government have a share in the company. Also, the study concludes that company reputation is a major factor that influences investors to invest in DSE. The study recommends that the investors need to analysis the investment factors carefully using the reasonable business knowledge before making an investment decision en_US
dc.language.iso en en_US
dc.publisher Mzumbe University en_US
dc.subject Stock Exchange Market en_US
dc.subject Investor’s Decision Making en_US
dc.subject Dar Es Salaam Stock Exchange (DSE) en_US
dc.title The Role of Stock Exchange Market in Investor’s Decision Making: The Case Study of Dar Es Salaam Stock Exchange (DSE) en_US
dc.type Thesis en_US


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