The study titled “Effectiveness of Framework Agreements in Public Procuring Entities” was conducted at selected public procuring entities in Dar es Salaam region. Specifically the researcher aimed to determine the effectiveness ...

Celebrity endorsement has become a very common advertising technique in Tanzania. The overall objective of this study is to examine the impact of celebrity endorsed adverts in influencing consumer purchasing decision. ...

The study assessed the factors which limit the competitiveness of state owned enterprise and in particular Tanzania Telecommunication Company Limited (TTCL) as a case study. The study employed qualitative and quantitative ...