Abstract:
This research is on Understanding the existing relationship between Corporate Entrepreneurship and business organization performance in the Telecommunication Industry in Tanzania at TTCL (Headquarters) Company in Dar-es-Salaam. The specific objectives were to identify the innovations and venture creations of the organization, to check whether the organization has shown any proactive and self-renewal traits and to suggest possible actions that can be employed to ensure effectiveness placement and implementation of Entrepreneurship as a strategy on improving organization performance.
The research design used was case study approach whereby a single unit was selected TTCL headquarters. Primary and secondary data were collected through the use of questionnaire and interview. Analysis of the collected data was done.
The findings of the study indicated the following. Respondents’ answers proved that there was an existing relationship between Corporate Entrepreneurship and Organization performance. There were minor innovations including new data/internet products and new CDMA mobile telephones which improved the organization performance but TTCL Company had no any new venture created. The organization had self renew its strategy and done some operations changes to maintain its functionality and lastly it has been more proactive internally than externally in improving its organization performance compared to its rivals in the Telecommunication Industry.
To improve its performance better, it was recommended that the managerial style was to change from traditional to entrepreneurial one, create new ventures for introducing new technology and as a source of income, increase innovativeness, continuous transformation, develop proactive habits against actions of competitors, enhance its human resource and lastly to constantly update their business concepts to keep up with external changes
However, the organization is on a transition period to launch a new technology network called GSM at the end of this year leaving its old one the CDMA which is said to improve its competitive advantage.
