Abstract:
Counterfeiting is a challenge that facing manufacturing industries globally. Many factors have been mentioned as the factors which influence counterfeiting. In this research the researcher has tried to look the aspect of consumer brands loyalty and its effect to counterfeiting of brands. The researcher looksthe literatures concern brand concepts, brand loyalty, and counterfeiting globally and locally. The main study was conducted at Kariakoo trading centre. In addition documented materials were used to obtain more evidence of counterfeiting situation in Tanzania. The findings show that there was strong relationship between brands loyalty and counterfeiting of brands. Finally the researcher gives some recommendations and proposes the further studies.
