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Browsing by Author "Abdallah, Daudi"

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Browsing by Author "Abdallah, Daudi"

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  • Abdallah, Daudi (Mzumbe University, 2013)
    This study is about the impact of marketing audit on marketing performance. The study was conducted at Beta Business Consultant. Marketing audit is a systematic, critical and impartial review and appraisal of the total ...

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